I know Honest Tea does things differently than other beverage companies, but sometimes it takes a trade show to help you appreciate just how different we are. Our booth at the National Association of Convenience Stores trade show was decidedly less exciting, or at least less sexy, than all the other beverage companies at the show. Most of the beverages at the show were energy drinks, and the marketers of those drinks have clearly concluded that sex sells – Monster Energy Drink, whose parent company is ironically named “Hansen Naturals” featured many women with lots of unnatural features – and I’m not just talking about the Frankenstein boots. Rockstar Energy Drink had women strutting around in gold bras and tight black outfits… there was even a booth for an organic energy drink company that had women flaunting their wares…. Our booth featured a bunch of guys (Kassidy, our Colorado sales manager who usually joins us is still on maternity leave) standing in black shirts pouring samples of drinks. That doesn’t mean we didn’t sell a lot – we had a great response, especially to the Honest Kids line and our new tea formulations – but if we were selling based on sex appeal, (or rather the sex appeal of our sales team) we would have been out of business a long time ago.

See our unsexy pictures from the show at the link below (we’re the ones above the Hooters energy drink girls (no comment):

http://www.bevnet.com/photos/gallery.asp?action=browse&categoryid=25&whichpage=3

This entry was posted on Thursday, November 29th, 2007 at 6:51 pm and is filed under Blog from Seth & Barry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.