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	<title>Comments on: The Next Stage of Growth &#8212; An Honest Deal</title>
	<link>http://www.honesttea.com/blog/2008/02/05/202/</link>
	<description></description>
	<pubDate>Fri, 21 Nov 2008 22:03:08 +0000</pubDate>
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		<title>By: Katie of Sac, CA and NYC</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-1166</link>
		<author>Katie of Sac, CA and NYC</author>
		<pubDate>Mon, 01 Sep 2008 23:14:11 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-1166</guid>
		<description>Seth and Barry,

I don't normally write to companies about their product, but your Honest Tea is a new awakening for me. I am an avid tea drinker and try every thing in the market that is tea-related. Your tea blend is the first I've found not to upset my stomach in any way and not too sugary or artificially sugared to trigger my bladder, so I love to have this during long exams or study time when I need something a bit sweeter than water but won't waste time emptying my bladder constantly.  

I do have a suggestion on your future product evolution. For the Honey Green Tea, I think it needs to be filtered a bit better so the excess tea leaves isn't in your bottled teas as it tend to ferment and get a bit more bitter.  As for the Pomegranate White Tea, I think less sugar and a bit more tardiness of the natural fruit and tea flavors would give this a bit more distinct flavor differing from other flavors. When I buy a flavor I would expect it to taste more like that flavor even if it means more tardiness.  These are two examples of what I have tasted, which basically boils down to having more distinction between flavors and giving more taste that reflects the flavor.  

Also, I wish your teas would be sold in more places within Sacramento, CA.  So far I could only find it in special gourmet or natural food stores, and once in a while at a Safeway supermarket.  As much as I enjoy having your tea, tracking down a place that sells it regularly near by me has been difficult.  Something for your marketing or distribution team to figure out.  I'm not a business major, so I can't give you much in that area.  Good luck, and hope to see you grow.</description>
		<content:encoded><![CDATA[<p>Seth and Barry,</p>
<p>I don&#8217;t normally write to companies about their product, but your Honest Tea is a new awakening for me. I am an avid tea drinker and try every thing in the market that is tea-related. Your tea blend is the first I&#8217;ve found not to upset my stomach in any way and not too sugary or artificially sugared to trigger my bladder, so I love to have this during long exams or study time when I need something a bit sweeter than water but won&#8217;t waste time emptying my bladder constantly.  </p>
<p>I do have a suggestion on your future product evolution. For the Honey Green Tea, I think it needs to be filtered a bit better so the excess tea leaves isn&#8217;t in your bottled teas as it tend to ferment and get a bit more bitter.  As for the Pomegranate White Tea, I think less sugar and a bit more tardiness of the natural fruit and tea flavors would give this a bit more distinct flavor differing from other flavors. When I buy a flavor I would expect it to taste more like that flavor even if it means more tardiness.  These are two examples of what I have tasted, which basically boils down to having more distinction between flavors and giving more taste that reflects the flavor.  </p>
<p>Also, I wish your teas would be sold in more places within Sacramento, CA.  So far I could only find it in special gourmet or natural food stores, and once in a while at a Safeway supermarket.  As much as I enjoy having your tea, tracking down a place that sells it regularly near by me has been difficult.  Something for your marketing or distribution team to figure out.  I&#8217;m not a business major, so I can&#8217;t give you much in that area.  Good luck, and hope to see you grow.</p>
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		<title>By: Steven Jack</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-874</link>
		<author>Steven Jack</author>
		<pubDate>Sat, 16 Aug 2008 09:27:29 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-874</guid>
		<description>I love your tea. We sell it in our hotel lobby cafe.  It is funny that Coke as invested in your companI.I have some mixed emotions about Honest Tea being swallowed up by Coke, but I can understand the reasoning behind this decision.Thanks a lot......
http://www.goldenteahouse.com/</description>
		<content:encoded><![CDATA[<p>I love your tea. We sell it in our hotel lobby cafe.  It is funny that Coke as invested in your companI.I have some mixed emotions about Honest Tea being swallowed up by Coke, but I can understand the reasoning behind this decision.Thanks a lot&#8230;&#8230;<br />
<a href="http://www.goldenteahouse.com/" rel="nofollow">http://www.goldenteahouse.com/</a></p>
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		<title>By: Patricia Evans</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-68</link>
		<author>Patricia Evans</author>
		<pubDate>Sat, 08 Mar 2008 20:29:59 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-68</guid>
		<description>Just bumbed into the Coke controversy while looking for places to buy HT beverages so tho't I'd put in my 2 cents worth.  Noticed in your statement you say "Things may not work out with Coke's investment."  Sounds like they may have an "opt-out of the deal clause" in case the profits are not to their liking.  I certainly hope you also have an "opt-out" clause if they renig on their promise to keep your beverages "Honest"!</description>
		<content:encoded><![CDATA[<p>Just bumbed into the Coke controversy while looking for places to buy HT beverages so tho&#8217;t I&#8217;d put in my 2 cents worth.  Noticed in your statement you say &#8220;Things may not work out with Coke&#8217;s investment.&#8221;  Sounds like they may have an &#8220;opt-out of the deal clause&#8221; in case the profits are not to their liking.  I certainly hope you also have an &#8220;opt-out&#8221; clause if they renig on their promise to keep your beverages &#8220;Honest&#8221;!</p>
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		<title>By: Compelling Marketing Blog &#187; Sustainabili-tea</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-58</link>
		<author>Compelling Marketing Blog &#187; Sustainabili-tea</author>
		<pubDate>Thu, 28 Feb 2008 01:26:06 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-58</guid>
		<description>[...] lately the Honest Tea founders have been lambasted by some in the sustainability arena for a decision to sell a 40% stake in their company to Coca-Cola and [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] lately the Honest Tea founders have been lambasted by some in the sustainability arena for a decision to sell a 40% stake in their company to Coca-Cola and [&#8230;]</p>
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		<title>By: To Honest Tea</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-57</link>
		<author>To Honest Tea</author>
		<pubDate>Fri, 22 Feb 2008 20:56:57 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-57</guid>
		<description>K, my turn on the soap box...

First I would just like to say that I have never had the privilege of trying Honest Tea, but I am definitely going to get some now, partially out of curiousity, and partially out of support.  For those of you, especially the once "loyal" supporters, that are no longer going to buy Honest Tea because the owner and founder of the company makes a decision that he thinks is best for everyone involved, you're being stupid.  It takes so much to start and maintain a business, and I respect those that have the guts to do it.  I wish all the best to the Honest Tea company.  I too hope to start my own business someday.

Secondly, although I have never personally been fond of the idea of big corporate industries, I think Coke is a little different.  If you don't believe me, check out their website.  Conserving the environment and making healthier products for their consumers seem to be two main things that they are very concerned with.  I would also like to add that it deeply saddens me to hear about the terrible work conditions that exist in many other countries.  But, since we are on the subject, how about we all just stop wearing clothes and stop eating since the majority of the stuff we wear or eat comes from other countries that have horrible work conditions for their "employees"?!  I firmly believe that all of these issues can only be solved through Divine means.

In the meantime, back to the original "issue" of Honest Tea partnering up with Coke, I think we should all sit back, shut-up and let the men who put their blood, sweat and tears into their company decide what they want to do with it.  This seems more like an effort to conserve the brand and financial security of Honest Tea, not to throw it all away or give it up.

So long story short, again I wish Honest Tea all the best and I'm going to purchase my first this weekend!!

Congrats!</description>
		<content:encoded><![CDATA[<p>K, my turn on the soap box&#8230;</p>
<p>First I would just like to say that I have never had the privilege of trying Honest Tea, but I am definitely going to get some now, partially out of curiousity, and partially out of support.  For those of you, especially the once &#8220;loyal&#8221; supporters, that are no longer going to buy Honest Tea because the owner and founder of the company makes a decision that he thinks is best for everyone involved, you&#8217;re being stupid.  It takes so much to start and maintain a business, and I respect those that have the guts to do it.  I wish all the best to the Honest Tea company.  I too hope to start my own business someday.</p>
<p>Secondly, although I have never personally been fond of the idea of big corporate industries, I think Coke is a little different.  If you don&#8217;t believe me, check out their website.  Conserving the environment and making healthier products for their consumers seem to be two main things that they are very concerned with.  I would also like to add that it deeply saddens me to hear about the terrible work conditions that exist in many other countries.  But, since we are on the subject, how about we all just stop wearing clothes and stop eating since the majority of the stuff we wear or eat comes from other countries that have horrible work conditions for their &#8220;employees&#8221;?!  I firmly believe that all of these issues can only be solved through Divine means.</p>
<p>In the meantime, back to the original &#8220;issue&#8221; of Honest Tea partnering up with Coke, I think we should all sit back, shut-up and let the men who put their blood, sweat and tears into their company decide what they want to do with it.  This seems more like an effort to conserve the brand and financial security of Honest Tea, not to throw it all away or give it up.</p>
<p>So long story short, again I wish Honest Tea all the best and I&#8217;m going to purchase my first this weekend!!</p>
<p>Congrats!</p>
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		<title>By: Debbie in New York</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-56</link>
		<author>Debbie in New York</author>
		<pubDate>Wed, 20 Feb 2008 13:37:07 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-56</guid>
		<description>Well, I am bummed to hear the news that Honest Tea's agreement with Coca Cola.  I discovered your wonderful product a couple of years ago and now that CC is part of your organization, sorry, but I'm going to have to go the way as so many of the other people who have responded to your blog entry---I'll stop buying your product because of your association with CC.  I was reminded by several of the commentors about CC's despicable global reputation and am saddened that you have chosen this particular corporation as a partner to further expand HT's reach to other markets.  

But I don't regret having discovered your wonderful, fabulous teas--I just regret that I can no longer enjoy them.</description>
		<content:encoded><![CDATA[<p>Well, I am bummed to hear the news that Honest Tea&#8217;s agreement with Coca Cola.  I discovered your wonderful product a couple of years ago and now that CC is part of your organization, sorry, but I&#8217;m going to have to go the way as so many of the other people who have responded to your blog entry&#8212;I&#8217;ll stop buying your product because of your association with CC.  I was reminded by several of the commentors about CC&#8217;s despicable global reputation and am saddened that you have chosen this particular corporation as a partner to further expand HT&#8217;s reach to other markets.  </p>
<p>But I don&#8217;t regret having discovered your wonderful, fabulous teas&#8211;I just regret that I can no longer enjoy them.</p>
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		<title>By: elizabeth bretko</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-54</link>
		<author>elizabeth bretko</author>
		<pubDate>Sat, 16 Feb 2008 21:09:05 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-54</guid>
		<description>thanks for the blog post seth.  i have been watching honest tea for some time as i have been launching my own beverage company in the pacific northwest.  my father, carl, has been really inspired by honest tea and constantly iusing honest tea as a model for our company's growth.  it has been interesting to read here your words and the responses from your customers.    my company is 8 years old and still so much smaller than honest tea.  we are currently launching our product line outside of our oregon home for the first time, finally embarking on a growth spurt that we intend to continue nationally.  i am fascinated to see what becomes of honest tea with two coke board members making decisions.  i have been equally fascinated in the past year watching dagoba chocolate's transition to full ownership by hershey.  while i think the chocolate still tastes fantastic, the entire dagoba culture, that which to me made the company so special and enticing, has been destroyed.  while i wish you guys the best with this partnership and i understand your motivations, i truly believe you just signed a deal with the devil.

elizabeth chai mama
heartsong herbal brewing company
ashland oregon</description>
		<content:encoded><![CDATA[<p>thanks for the blog post seth.  i have been watching honest tea for some time as i have been launching my own beverage company in the pacific northwest.  my father, carl, has been really inspired by honest tea and constantly iusing honest tea as a model for our company&#8217;s growth.  it has been interesting to read here your words and the responses from your customers.    my company is 8 years old and still so much smaller than honest tea.  we are currently launching our product line outside of our oregon home for the first time, finally embarking on a growth spurt that we intend to continue nationally.  i am fascinated to see what becomes of honest tea with two coke board members making decisions.  i have been equally fascinated in the past year watching dagoba chocolate&#8217;s transition to full ownership by hershey.  while i think the chocolate still tastes fantastic, the entire dagoba culture, that which to me made the company so special and enticing, has been destroyed.  while i wish you guys the best with this partnership and i understand your motivations, i truly believe you just signed a deal with the devil.</p>
<p>elizabeth chai mama<br />
heartsong herbal brewing company<br />
ashland oregon</p>
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		<title>By: Dwight</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-53</link>
		<author>Dwight</author>
		<pubDate>Thu, 14 Feb 2008 20:53:31 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-53</guid>
		<description>Many innovators trying to make the world a better place have stepped onto this slippery slope with the best intentions, yet very few have come out of it with their ethics intact. In my opinion, the issue of whether you will succeed where so many have failed depends on how realistic you are in your understanding of the step you have taken. If you understand that you are taking money from an organization whose entire purpose is limited to turning that money into more money, as much as possible and as quickly as possible, you have a chance. If you understand that Coke will address moral and environmental issues when it's good business to do so, but ONLY when this mitigates risks to future revenue, then you are armed and ready for the struggles to come. If you have a naive sense that the only thing that distinguishes Coke from you is that they are "bigger" as you say in your post, and you are expecting Coke to uphold some ethical point even if this impact profits, then you should make sure Coke funds your retirement plan well, you will be out on your ear shortly.</description>
		<content:encoded><![CDATA[<p>Many innovators trying to make the world a better place have stepped onto this slippery slope with the best intentions, yet very few have come out of it with their ethics intact. In my opinion, the issue of whether you will succeed where so many have failed depends on how realistic you are in your understanding of the step you have taken. If you understand that you are taking money from an organization whose entire purpose is limited to turning that money into more money, as much as possible and as quickly as possible, you have a chance. If you understand that Coke will address moral and environmental issues when it&#8217;s good business to do so, but ONLY when this mitigates risks to future revenue, then you are armed and ready for the struggles to come. If you have a naive sense that the only thing that distinguishes Coke from you is that they are &#8220;bigger&#8221; as you say in your post, and you are expecting Coke to uphold some ethical point even if this impact profits, then you should make sure Coke funds your retirement plan well, you will be out on your ear shortly.</p>
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		<title>By: Shawn Hayes</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-52</link>
		<author>Shawn Hayes</author>
		<pubDate>Wed, 13 Feb 2008 03:22:02 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-52</guid>
		<description>I love your tea. We sell it in our hotel lobby cafe. (www.hotelangeleno.com). It is funny that Coke as invested in your company. I love Coca Cola but stop drinking to be healthier and only drink Honest Tea now. Thanks for making a great health beverage. I try to avoid anything with corn syrup in it so this is great. My favorite is Pearfect White Tea. Please don't stop making it.</description>
		<content:encoded><![CDATA[<p>I love your tea. We sell it in our hotel lobby cafe. (www.hotelangeleno.com). It is funny that Coke as invested in your company. I love Coca Cola but stop drinking to be healthier and only drink Honest Tea now. Thanks for making a great health beverage. I try to avoid anything with corn syrup in it so this is great. My favorite is Pearfect White Tea. Please don&#8217;t stop making it.</p>
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		<title>By: Tony</title>
		<link>http://www.honesttea.com/blog/2008/02/05/202/#comment-51</link>
		<author>Tony</author>
		<pubDate>Tue, 12 Feb 2008 18:02:57 +0000</pubDate>
		<guid>http://www.honesttea.com/blog/2008/02/05/202/#comment-51</guid>
		<description>I like the fact that the Coke company will not have a controlling interest in Honest Tea. Raising additional capital is a challenge for anybody. 

I'm hoping this will bring Honest Tea into more stores. Can you imagine buying it at Wal-Mart?
I also think this may help the small co-ops and organic stores. You see somebody at work with a Honest Tea product. You ask where they bought it and they reply Wal-Mart (Target, Albertson's, etc...). You then tell them you first discovered it at the local co-op and tell them about the other products available there. This can help everybody.

TonyM</description>
		<content:encoded><![CDATA[<p>I like the fact that the Coke company will not have a controlling interest in Honest Tea. Raising additional capital is a challenge for anybody. </p>
<p>I&#8217;m hoping this will bring Honest Tea into more stores. Can you imagine buying it at Wal-Mart?<br />
I also think this may help the small co-ops and organic stores. You see somebody at work with a Honest Tea product. You ask where they bought it and they reply Wal-Mart (Target, Albertson&#8217;s, etc&#8230;). You then tell them you first discovered it at the local co-op and tell them about the other products available there. This can help everybody.</p>
<p>TonyM</p>
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