Honest Ade: Keeping It Super
Consumers tend to cultivate attachments to their favorite brands and/or companies, especially if they are crunchy, feel good, natural brands. Brands like Ben & Jerry's, Burt's Bees, and Tom's of Maine all maintain a certain loyalty that is borderline rabid, and unparalleled in the world of Procter & Gamble, Nabisco, and the like. That is why these big companies tend to purchase the little companies (all of the above have been purchased by larger food conglomerates in the last few years) and attempt to glean some of their folksy magic (read: market share). Many of the faithful tend to bristle or strike a pose of indignation when a favorite company goes corporate to improve market share and/or distribution. However, remaining a small independent may not be a viable option for some, and "selling out" might possibly be the only way they keep their product afloat and in the hands of wanting consumers.
One such company that suffered the reprimands of their loyal customers, when they sold a portion of their company to the beverage behemoth Coca Cola, was Honest Beverage. Long a favorite of people who found the Snapple model far too gimmicky and way too sweet to swallow, Honest Beverage provided quality iced teas and juice beverages, made with organic ingredients, only mildly sweetened, that stood out as a wholesome exception to the syrupy, corn syrup laden, iced teas that flooded the market. While the concerns of the faithful are legitimate, I am happy to report that with the release of their newest flavor, Honest Ade Superfruit Punch, Honest Tea has seemingly been able to stay the course, and remain honest.
Part of the Honest Ade line of beverages, that are fruit juice drinks rather than iced tea, Superfruit Punch delivers on its promise of being both an organic "thirst quencher" and remaining "just a tad sweet." Made with antioxidant-rich, and superfood chic, goji berries and yumberries (as well as the not quite as super pear juice, and white grape juice), this fruit punch is probably half as sweet (12 grams of sugar per 8 ounces) as what you would expect from a fruit punch. However, the lack of sweetness does not mean it tastes watered down. On the contrary, the berry flavor is ever-present (I say this not knowing definitively what a goji berry or yumberry is supposed to taste like, but knowing that a general berry flavor, akin to strawberries, is absolutely there) and gives the punch a pale, but pleasant, ruby color.
Organic, caffeine-free, and packaged in at phthalate-free bottle (for those of you that care), Honest Ade Superfruit Punch will assuredly keep the most dogmatic consumer feeling good about the Honest Beverage company, despite their big corporate associations.
Honest Ade Superfruit Punch is available almost everywhere (thanks to Coca Cola) including Jewel-Osco, Safeway, Sam's Club, Wegman's, and Cub Markets.