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BETHESDA, Md. - (October 26, 2011) - Honest Tea, the nation's top-selling organic bottled tea company, today released Keeping It Honest, the second edition of Honest Tea's annual Mission Report. Last year, Honest Tea committed to examining and reporting on the progress and challenges of advancing its mission. The new report takes dialogue with consumers to a new level of engagement through an online version available on Tumblr.

The 2011 Mission Report details the company's progress on social and environmental initiatives related to its products, packaging, the planet, its people and partners. Achievements, such as the 1) conversion of all teas to Fair Trade Certified™ 2) first annual service day and 3) launch of Honest CocoaNova®, and challenges, such as packaging, are addressed in the report, providing consumers with a genuine, introspective look at how the company strives to scale a mission-driven business.

In addition to the digital report available at Honesttea.com/MissionReport, Honest Tea also launched an online version of Keeping It Honest on the company's first Tumblr page, honesttea.tumblr.com. The Honest Tumblr page will be updated throughout the year as the company works to advance its mission. This innovative medium allows Honest Tea to maintain a regular dialogue with its readers and allows new readers to learn what Honest Tea is doing through posts on individual topics of interest. Honest Tea's Facebook page will also host a new Keeping It Honest tab, during Honest's Mission Month, where Honest fans can choose a personal mission each week, creating their own agenda for change.

Seth Goldman, president and TeaEO, commented, "Our commitment to our mission requires us to stretch our thinking and our business in new directions. Keeping It Honest is the closest thing we have to a roadmap for change. In this year's report, we include results of a Cradle-to-Gate Life Cycle Analysis for two of our best-selling beverages, and identify new challenges in regard to sourcing and packaging."

The report's launch coincides with the Net Impact Annual Conference, taking place in Portland, Ore., October 27 - 29, 2011. Honest Tea's TeaEO Seth Goldman will present on a panel, Friday, October 28 at 2:45 p.m. PT, entitled "David Takes on Goliath," in which challenger sustainable brands shake up their industries.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, Md. - (September 6, 2011) - Honest Tea, the nation's top-selling organic bottled tea company, today unveiled a redesign of its PET (plastic) line of Honest Tea® and Honest Ade®. Starting in September, the new look will begin hitting store shelves.

The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.

"Gaining national distribution is like getting a primetime premiere, and we want to make sure we're wearing our best outfit," said Seth Goldman, President & TeaEO of Honest Tea. "As any brand manager knows, updating your visual identity can be a grueling process, but we are delighted with the final results."

The new designs feature a white background that highlights clean, vibrant images of the ingredients. Fresh tea leaves and large cut-open fruit are presented in an elegant and often playful way, to reinforce the simplicity and deliciousness of the ingredients. The tea labels also feature a prominent call-out specifying "Brewed Organic [Green, Black or White] Tea Leaves" to reinforce the authenticity of the ingredients. The images on the Honest Ade labels include fun treatment of the fruit by giving it unexpected scale and context - such as a lemon half serving as a beach umbrella. To further increase shelf standout, the brand's logo has evolved too. While maintaining the Garamond font that has become a part of the brand's graphic identity, the word "Honest" is now larger, to create greater brand unity across the line. The iconic "T" shape remains as a recognizable symbol on the line of tea products.

"We had a lot of fun developing this new look," said Peter Kaye, VP of Marketing "We want our labels to stand out on store shelves and drive appetite appeal, all while maintaining our signature Honest brand look. We are thrilled to finally be unveiling our hard work and think both our loyal consumers, and many new consumers, will be interested in the appetizing images and fun stories each variety takes on."

Honest Tea's internal team worked with international brand design agency Turner Duckworth to help develop the new label design architecture. Michael Kravit, Honest Tea's Creative Director said, "We drew inspiration from the simplicity of the ingredients to drive the overall look and as a result, the labels are true to the Honest brand and what's inside the bottle."

The new labels are not reflective of any formula changes.

For more information, visit www.honesttea.com. Follow Honest Tea on Twitter and like us on Facebook.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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BETHESDA, Md. - (July 20, 2011) - Results are in and the city known as the most windy city is also the most HONEST city in America! The home of deep-dish pizza now has something refreshing to wash it down with… Honesty, or Honest Tea!

On July 19, Honest Tea, the nation's top-selling organic bottled tea company conducted a social experiment by setting up unmanned pop-up stores stocked with ice-cold Honest Tea and Honest Ade in 12 cities across the United States. Signage asking visitors to leave $1 per bottle on the honor system was posted next to a transparent (but securely mounted) cash box. In partnership with Ustream, hidden cameras were arranged to provide live video feeds of each pop-up store on the interactive honestcities.com website that documented how honest people actually were and tracked the real-time honesty results of each city.

This year represented a full scale national expansion of an idea that originated a few years ago by two creative Honest Tea employees in San Francisco. This year's experiment involved 12 cities all tested on the same day, enabling people from anywhere to watch the events unfold in each city.

"We wanted to challenge people to think about how honest Americans are as a whole, particularly when no one is watching," said Seth Goldman, president and TeaEO of Honest Tea. "It was refreshing to see that most cities were in the 90 percent range," Goldman added.

People who didn't have a chance to visit one of the Honest Stores can go to www.honestcities.com to participate online. A highlight reel displaying the honest, the dishonest and the honestly funny can be viewed on YouTube. As part of the promotion, online participants have the ability to recreate the experience at the Honest Store, but instead of getting a bottle for a dollar, they get a $1.00 savings coupon while supplies last or by 12 p.m. on Friday, July 22, 2011.

"Honest Cities is part of a much larger integrated brand strategy focused on complementing our successful grassroots marketing with big events that fundamentally include digital outreach to drive awareness and trial of Honest Tea on a national scale," said Peter Kaye, vice president of marketing at Honest Tea. "But at the same time, it's not just about selling tea, but connecting our mission with our consumers," added Kaye.

In keeping with its mission-driven approach, Honest Tea is donating all of the money collected - nearly $5,000 to three non-profit organizations. Honest Tea will also match the funds collected, bringing the total donated to $10,000. Consumers will be able to weigh in on which nonprofit partner they think should receive the dollars collected during the experiment. The three nonprofit organizations are: Share Our Strength®, a national nonprofit ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives; City Year, which unites young people of all backgrounds for a year of full-time service, to help turn around high-need schools and get at-risk students back on track; and Rails-to-Trails Conservancy, a nonprofit organization based in Washington, D.C., whose mission is to create a nationwide network of trails from former rail lines and connecting corridors to build healthier places for healthier people. "Since one purpose of our experiment is to help people appreciate the strength of our communities, we're glad to be able to donate the money from the tests to three non-profit partners who help make our communities stronger," said Goldman. "We hope our donations and the poll on the Honest City website will help raise awareness for their important work."

Final Honesty Percentages:

City Percentage

Chicago: 99%

Boston: 97%

Seattle: 97%

Dallas: 97%

Atlanta: 96%

Philadelphia: 96%

Cincinnati: 95%

San Francisco: 93%

Miami: 92%

Washington, DC: 91%

Los Angeles: 88%

New York: 86%###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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PR@honesttea.com

BETHESDA - (March 31, 2011) - The normally harmonious world of organic food just got a little raucous. To mark the beginning of April's Earth Month, Honest Tea® is releasing "Rethink What you Drink," a response to Gary Hirshberg's rap, "Just Eat Organic" released in March by Stonyfield Farm.

"I've got a grass-fed beef* with my mentor to the North," said Seth, TeaEO of Honest Tea, and a vegetarian. "Gary focuses on what goes into our stomachs but what about what about goes into our bladders?"

Goldman enlisted Honest Tea's National Field Marketing Director, "Patty Oolong " Jammet and East Coast Field Marketing Manager "Sublime Matt" O'Brien, and scores of Honest Tea employees and unsuspecting Bethesda, MD residents to participate in the video to mark the start of Earth Month. The video had its premiere during Goldman's keynote address at the third annual symposium held by the University of Maryland's Center for Social Value Creation.

In the video, the trio spread the word about the importance of drinking organics with lines such as:

Middle age guys rappin, what could be sadder? I'll tell ya, Holmes, What you put in your bladder!

Organic tastes better cause nature got it right. You don't need chemicals to keep a drink tight, just purified water, and care for every ounce and leave out the stuff that you can't pronounce.

The two-minute video includes several environmental messages. In addition to stressing the importance of choosing organic beverages, Honest Tea included ten shots of sustainable living practices.

‘This is our way of spreading the organic message, but we're willing to believe that there are more talented rappers out there,' Seth said. Honest Tea and Stonyfield Farm are offering $1,000 and a month's supply of tea (100 bottles) and organic Stonyfield products (100 free coupons) to the best video submission that highlights the benefits of organics and living sustainably. The contest will be judged by Seth Goldman and Gary Hirshberg.

To learn more about the contest, go to www.justdrinkorganic.com

Goldman frequently reminds his three sons that he was in a rap group in college (Harvard '87) back in the hey-day of rap. At a time when Kurtis Blow and Run-DMC were gaining traction with mainstream audiences, The Educated Devastators, had limited commercial success, but certainly were a legend in the minds of its three members, Goldman (aka Dr. Bet McGee), Juice Master Zeus and DJ Cold Cut. The never-before-released single "The Place to Be" featured lines including,

If rhymes was water, this place would be flooded cause all our lines are so cold-blooded!

We're educated rappers, With lines so dapper, That all our rhymes are phi beta kappa!

Seth tracked down his college roommate, Dr. Spud (now a corporate lawyer in NYC) to design the sound track. Seth noted, "This is my last chance to embarrass my oldest son before he goes off to college." The video features a bouncing "USDA Organic" seal over the key lyrics "because my 80-year old Mom has always enjoyed my raps, but she can never figure out what I'm saying."

*beef: a term frequently used to describe a difference of opinion among rappers.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Contact:
Dan Forman
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Anaheim, CA (March 11, 2011) - Honest Tea®, the nation's top-selling organic bottled tea company, is launching Honest CocoaNova, a line of low-calorie brewed cocoa beverages this weekend at the Natural Products Expo West trade show at the Anaheim Convention Center. Honest CocoaNova is a brewed cacao infusion that contains antioxidants and theobromine naturally found in dark chocolate. Made with USDA Certified Organic and Fair Trade Certified™ cacao beans, the main ingredient in chocolate, Honest CocoaNova provides a light, satisfying taste for a guilt-free treat with only 50 calories in a 10 fl. oz. bottle. Honest CocoaNova contains approximately 50mg of theobromine per bottle.

The Fair Trade, organic cacao beans are roasted and ground into a natural cocoa powder, which is then brewed through a patent-pending process to create Honest CocoaNova.

"Everyone has tasted cocoa, but Honest CocoaNova is cocoa as you've never known it. It has a rich, satisfying flavor with only 50 calories per bottle," said Seth Goldman, President and TeaEO of Honest Tea. "We've been working on this concept since 2006 and can't wait to see how consumers respond."

Honest CocoaNova is available in three varieties, Mint Cacao, Mocha Cacao and Cherry Cacao at a suggested retail price of $1.99 at select natural foods stores beginning in April 2011. The drink has 13 grams of sugar and 50 calories per 10 fl. oz. serving. Honest CocoaNova labels display the CocoaSourceâ„¢ mark developed and licensed by Apure Foods. CocoaSourceâ„¢ denotes the antioxidant power naturally found in cocoa.

For more information, visit the Honest Tea® booth (#3991) or www.honesttea.com .

About Honest Tea

Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certifiedâ„¢. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

For more information, visit www.honesttea.com .

About Apure Foods

Launched in April 2010, the Apure Foods Company provides positive nutrition and is committed to helping people achieve a balanced lifestyle. Apure Food's product lines include: ReGenâ„¢, a muscle recovery beverage, and Eat. Think. Smile.,â„¢ a better-for-you snack, which harness the antioxidant power of natural cocoa.

For more information, visit www.regen2recover.com and www.eatthinksmile.com .###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, MD - March 1, 2011 - Honest Tea® and The Coca-Cola Company announced today that The Coca-Cola Company has exercised its option to acquire the remaining portion of Honest Tea. The move completes a transaction which began three years ago when Coca-Cola, led by the Venturing and Emerging Brands (VEB) unit of Coca-Cola North America, purchased a minority stake in the company. Financial terms of the transaction were not disclosed. Honest Tea, the leading organic bottled tea company, will continue to be based out of Bethesda, MD. In order to retain its entrepreneurial culture, it will operate as a stand-alone business under current TeaEO Seth Goldman, his management team, and current Honest Tea employees. Goldman and VEB have developed a unique operating model that allows Honest Tea autonomy to continue to run its day-to-day operations while accessing the scale benefits of the Coca-Cola system in various areas, including manufacturing and distribution. As part of the VEB team, Honest Tea will also begin to sell current VEB brands to the natural channel. Under an innovative arrangement with The Coca-Cola Company, Goldman has chosen to reinvest most of his proceeds from the sale back into Honest Tea. Goldman's co-founder, Barry Nalebuff and Gary Hirshberg, CE-YO of Stonyfield Farm, will continue to provide informal guidance to Honest Tea as part of the Advisory Council. "We started Honest Tea thirteen years ago with an ambitious mission to create a delicious, healthy beverage alternative produced with the health of our planet and our consumers in mind," said Seth Goldman, co-founder, President and TeaEO of Honest Tea. "Over the past three years, it has been exciting to see the reach and impact of our mission expand as a result of our partnership with The Coca-Cola Company." Since receiving an investment from Coca-Cola, Honest Tea has made exciting progress in a variety of areas, including the expansion of Honest Tea distribution from approximately 15,000 outlets in 2008 to more than 75,000 today, the introduction of a ground-breaking Honest Tea plastic bottle that uses 22 percent less material, and doubling the number of offerings as well as the sales of organic, zero-calorie drinks. Additionally, Honest Tea has committed to transitioning its entire tea line of Honest Teas to Fair Trade Certified™ by the end of March 2011. The consistently strong growth of Honest Tea, as well as its leadership in the natural foods channel, was among the many elements that attracted The Coca-Cola Company. "When we made the investment in Honest Tea, we did so because we saw that it had great potential to be a significant brand of the future. Three years after, the brand truly reflects where consumer demand is today and we are excited about being on the verge of still more growth," said Deryck van Rensburg, President and General Manager, Venturing and Emerging Brands, Coca-Cola North America. "Beyond growth, having the unique vantage point of a minority investee and watching Honest Tea has helped our company in many other ways, from encouraging Coca-Cola to obtain organic certification at three of our facilities, to establishing a state of the art tea brewing and filtration system at a bottling plant. Additionally, it enabled us to participate with Honest in a number of sustainability initiatives on recycling. All of these efforts reflect why VEB has chosen to invest in entrepreneurs like the team at Honest - they provide a source of innovative ideas and energy that enhance our own efforts." Honest Tea was started in 1998 when Goldman and his co-founder, Barry Nalebuff, brewed samples of tea in Goldman's Bethesda, MD home and brought them to Fresh Fields (now Whole Foods Market). Since then the brand has become the top-ranked tea brand in the natural foods channel and has expanded into mainstream grocery and convenience stores. "This is our chance to bring organic beverages to the mainstream," said Goldman. "Consumers will discover that they can have it all - great taste, fewer calories, and organic. Honest."

About Honest Tea Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certifiedâ„¢. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

For more information, visit www.honesttea.com

About Venturing and Emerging Brands Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of Honest Tea, VEB manages brands such as illy issimo, Cascal, Sokenbicha and has an equity investment in Zico Coconut Water.

The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company's portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world's most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

For more information, visit www.thecoca-colacompany.com###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Contact:
Dan Forman
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PR@honesttea.com

Bethesda, MD - February 4, 2011 - Honest Tea®, the nation's top-selling brand of organic bottled tea and thirst quenchers, announces the appointment of Peter Kaye to the position of Vice President of Marketing, effective February 10, 2011.  

"Peter is the ideal leader for our marketing efforts as we take the Honest brand to the next level," said Seth Goldman, Co-founder, President and TeaEO of Honest Tea. "He combines the experience of best practices from some of the largest consumer businesses, with the entrepreneurial mindset and passion needed to grow a mission-driven business like ours." Peter will provide leadership for the development and management of the Honest brand strategic vision, marketing plans, product development, partnerships, and integrated program development.

For the past four years, Peter was the Principal Consultant at PK Brand Consulting in New York, where he provided strategic brand marketing focused on growth for both manufacturers and non-profits with an emphasis on consumer marketing. Peter brings an impressive track record growing revenue and market share by building strong US and global brands, in general management marketing roles and consulting with Dannon, Preserve, Millennium Promise, Real Simple magazine, Butterfinger and Coca-Cola.

"I'm thrilled to be joining Honest Tea at such a pivotal time in the company's history," Kaye said. "Honest Tea is an impressive brand with significant untapped potential.  I'm looking forward to working with Seth and the team to expand Honest Tea's scale and impact."  Peter Kaye received his MBA from the Harvard Business School and BS from the University of Virginia.

For more information, visit http://www.honesttea.com/ ###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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Boston, MA Oct. 14, 2010 - Honest Tea, the nation's top-selling organic bottled tea company, announced today that it will be expanding its Fair Trade Certifiedâ„¢ offerings to include the entire tea portfolio. In conjunction with this announcement, the company is also publishing its first annual mission report.

In 2003, Honest Tea launched the world's first Fair Trade Certifiedâ„¢ bottled tea in the U.S. with its introduction of Peach Oo-la-long. Since then, the company has continued to expand its Fair Trade offerings. Over the past three years, Honest Tea expanded its Fair Trade offerings from seven to 19 varieties and with this new initiative, all 28 of its teas will become Fair Trade Certifiedâ„¢ starting in December 2010. The company expects the transition to be completed by the end of the first quarter of 2011.

Fair Trade offers tea workers fair wages, community investment funds called Fair Trade premiums, and the business skills training necessary to produce high-quality products that can compete in the global marketplace. Fair Trade certification also requires tea gardens to comply with workplace standards set by Fairtrade Labeling Organizations International and Fair Trade USA to ensure safety, equality and fairness. A joint body of workers decides democratically how to invest Fair Trade premiums earned from the tea to support community development projects.

"After water, tea is the most consumed beverage worldwide. We're excited to expand our commitment to Fair Trade as a way to help ensure the people who are picking and processing our tea leaves are earning a fair wage in third-party monitored working conditions," said Seth Goldman, President and TeaEO of Honest Tea.

"Honest Tea is once again raising the bar for the entire industry. Honest Tea has been a pioneer in social responsibility from the beginning, so this decision is a natural, authentic progression in the company's history," said Paul Rice, President and CEO of Fair Trade USA. "This expansion makes the statement that sustainability and empowerment in the developing world matter to Honest Tea, and that they care about the workers who harvest their tea and the future of their communities."

This month Honest Tea is also publishing its first annual mission report, "Keeping It Honest," that details the company's social and environmental initiatives related to its products, packaging, the planet, its people and partners. "With the publication of this report, we commit to an annual cycle of sharing our strides and setbacks on the journey toward realizing our mission," said Goldman.

A copy of the mission report can be downloaded at www.honesttea.com/2009missionreport.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Boston, MA - Oct. 14, 2010 - Today, Honest Tea®, the nation's top-selling organic bottled tea company, has announced the launch of Heavenly Lemon Tulsi, a soothing herbal blend, at the Natural Products Expo East 2010. Adding another caffeine-free option to its line of organic teas, this heavenly brew combines organic tulsi, also known as "Holy Basil," from India, with aromatic lemon peel, lemon myrtle and lemongrass for a refreshingly unique blend.

"Our consumers have been asking for another caffeine-free option, so we're really excited to bring this calming brew to store shelves," said Seth Goldman, president and TeaEO, "We've been experimenting with tulsi for some time, and combined with the unique lemon tastes, this is an innovation we think all of our consumers will enjoy."

Heavenly Lemon Tulsi is available at $1.69 at Whole Foods Market and other natural foods stores nationwide. The drink has 8 grams of sugar and 30 calories per 8 fl. oz. serving.

For more information, visit the Honest Tea booth (# 3127) at the Natural Products Expo in the Boston Convention & Exhibition Center or www.honesttea.com.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
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PR@honesttea.com

Bethesda, MD August 26, 2010 - Honest Tea®, maker of the nation's top-selling organic bottled tea, reintroduces Honest Kombucha, brewed with an innovative, new process, to store shelves. Following a voluntary withdrawal of all brands of raw kombucha from store shelves in June, Honest Tea has developed a proprietary process to brew Honest Kombucha that allows for the benefits of raw, unpasteurized kombucha while ensuring lower, more stable alcohol levels.

"We have found a brewing process that still delivers the unique taste and benefits of kombucha, while maintaining the probiotic content," said Seth Goldman, President and TeaEO of Honest Tea. "We are as eager as our thirsty consumers are for Honest Kombucha to be available nationwide once again."

Honest Kombucha (kom-boo-cha) is a lightly sparkling beverage brewed with organic, Fair Trade Certifiedâ„¢ tea, raw culture and a touch of organic cane sugar for an effervescent blend of active enzymes, organic acids and polyphenols. Kombucha is a fermented tea with Chinese and Russian origins once referred to as the "elixir of life" due to its probiotic properties believed to aid in digestion and support immunity. Kombucha is made by fermenting black or green tea and sugar with a culture of various bacteria and yeasts, resulting in organic acids such as gluconic acid and glucuronic acid, which are believed to support a healthy GI tract.

Honest Kombucha is available in five low sugar varieties: Berry Hibiscus, Lemon Ginger, Peach Mango, Maqui Berry Grapefruit and Apple Jasmine with 35 calories and 7 grams of sugar per serving. Due to the live and un-pasteurized nature of the product, Honest Kombucha must be shipped and stored cold.

Honest Kombucha will be available at Whole Foods Market stores and other natural food stores nationwide the last week in August 2010 at a suggested retail price of $3.49 - $3.99.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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LOS ANGELES - (August 11, 2010) - Honest Tea®, the nation's top-selling organic bottled tea company, is proud to be the driving force behind the Sunset Strip Music Festival's (SSMF) decision to make the festival more "Honest." The third annual SSMF is set for August 26-28, 2010, and includes a street festival on August 28 when The Sunset Strip in West Hollywood is closed to traffic between Doheny Drive and San Vicente Boulevard and transformed into a premier concert destination. Thanks to Honest Tea's relationships with other like minded brands, such as Akeena Solar, C&L Supply Company, Dyson and Further Products, the festival will now feature more recycling bins, waterless urinals and clean solar energy generation via a solar power truck.

The festival, which will have performances by The Smashing Pumpkins, Slash, Common, Kid Cudi and Travie McCoy, will also feature outdoor stages, beer gardens, a VIP lounge, food trucks, interactive experiences and more than 50 additional bands performing in the venues through the day.

"Honest Tea is always looking for ways to expand our impact, so we're delighted to join forces with The Sunset Strip Music Festival and our other partners to make small changes that will make a big difference," said Seth Goldman, president and TeaEO.

"The Sunset Strip has always been recognized for its visionary musical programming," noted SSMF managing director Karmen Beck. "Now, along with Honest Tea, we're taking small steps and applying that creativity towards producing a more environmentally friendly destination and festival."

"As the biggest event in the social calendar, we need first class facilities throughout the event," Beck adds. "The Dyson Airblade hand dryer not only ticks our environmental box by providing us with a fantastic alternative to paper towels, but it gives our visitors a quick and hygienic way to dry their hands properly, so they can enjoy the event."

The on-site Honesty additions include: · Honest Tea recycling bins will help collect the bottles and glass used at the festival. The bins will help keep trash out of landfills. · Akeena Solar will offer 12 Westinghouse Solar panels to provide clean, renewable solar power via their solar power truck to power multiple machines including several 50-inch plasma televisions located in the VIP area. · C&L Supply Company will provide Waterless No-Flush™ brand urinals for the event. A Waterless No-Flush™ urinal can save up to three swimming pools full of water annually (45,000 gallons). · Dyson is donating and installing Dyson Airblades™ which are the fastest and most hygenic hand dryer. Airblades™ clean the air before blowing it onto hands. And because it uses up to 80% less energy than warm air hand dryers, it costs less to run and can help lower a business's carbon footprint. · Further Products will be on-site collecting waste vegetable oil. This waste will then be refined into biofuel. Further will then reuse the purified byproduct to help create luxurious hand soap, lotion and candles.

For more information, visit SunsetStripMusicFestival.com.

About Sunset Strip Music Festival

The Sunset Strip Music Festival (SSMF) was created in 2008 to promote, preserve and perpetuate the legendary Sunset Strip music experience. The Sunset Strip Business Association is the managing member of the limited liability company, which owns the Sunset Strip Music Festival. SSMF 2010 is scheduled for Aug. 26-28 and includes a tribute event honoring legendary guitarist Slash, performances in the venues Thursday, Friday and Saturday nights as well as an all day street festival on Saturday, Aug. 28 featuring The Smashing Pumpkins, Slash with special guests Myles Kennedy & Fergie, Common, Kid Cudi, Travie McCoy, Semi Precious Weapons, Neon Trees, Steel Panther, Big B and more than 50 additional bands throughout the day. For more information, please visit www.sunsetstripmusicfestival.com.

About Akeena Solar

Founded in 2001, Akeena Solar's philosophy is simple: we believe producing clean electricity directly from the sun is the right thing to do for our environment and economy. Akeena Solar has grown to become one of the nation's leading installers and manufacturers of solar power systems. Akeena Solar's award-winning solar panels are now being sold under the Westinghouse Solar brand. Westinghouse Solar Power Systems are safer, more powerful and more reliable than any other, while backed by the proven quality of the Westinghouse name. For more information on Akeena Solar, visit www.akeena.com###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

NEW YORK - (June 28, 2010) - Honest Tea®, the nation's top-selling organic bottled tea company, is launching Passion Fruit Green Tea with Maqui Berry, the first ready-to-drink organic bottled tea naturally sweetened with organic stevia. Honest Tea will be unveiling it for the first time this weekend at the Fancy Food Show.

Passion Fruit Green Tea with Maqui Berry is a delicious blend of USDA-certified organic green tea that combines sweet and tart notes of passion fruit with maqui berry, the South American superfruit. It is the first zero calorie tea naturally sweetened with organic stevia extract, a leafy plant native to South America that is sweeter than sugar, but does not contain any calories, to join Honest Tea's PET line of innovative teas and thirst quenchers.

As part of the new variety's launch, Honest Tea is partnering with Susan G. Komen for the Cure®. Bottles will be outfitted with limited-edition Komen for the Cure pink labels and caps and Honest Tea is donating $100,000 this year to Komen to help in the fight against breast cancer. Like all of Honest Tea's green teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded with the cancer-fighting antioxidant EGCG, epigallocatechin gallate.

"This drink took longer than usual to develop. We've been working with stevia leaves for years," said Seth Goldman, president and TeaEO. "First it wasn't allowed as an ingredient in beverages, and then once it gained FDA approval, it was hard to formulate a drink that met our goals for taste and function. But after a lot of hard work, we've surprised ourselves with how delicious it tastes."

Passion Fruit Green Tea with Maqui Berry will be available at a suggested retail price of $1.79 at a variety of retail stores in New England and the Mid-Atlantic starting in July 2010 and in expanded distribution to the west and east coasts in September. The drink has 0 grams of sugar and 0 calories per 8 fl. oz. serving. For more information, visit the Honest Tea® booth #1156 or www.honesttea.com.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Anaheim, CA (March 12, 2010) - Honest Tea®, the nation's top-selling organic bottled tea company, is launching several new varieties of invigorating drinks this weekend at the Natural Products Expo West trade show at the Anaheim Convention Center.

Building on the positive reaction to this year's launch of its first three Honest Kombucha varieties, two more, Maqui Berry Grapefruit and Apple Jasmine, are set to hit shelves next month. Honest Kombucha (kom-boo-cha) is a lightly sparkling, fermented tea beverage combining organic, Fair Trade Certified™ tea, raw, live, probiotic cultures and a touch of organic cane sugar. The maqui berry grapefruit blend introduces a new fruit to American palates - the maqui berry - a dark, high-antioxidant fruit from the Patagonia region of South America. This superfruit has the highest level antioxidant rating of any fruit at 945 on the ORAC (Oxygen Radical Absorbance Capacity) scale, which is three times the rating of acai.

"We surprised ourselves by how quickly we've become addicted to Honest Kombucha," said Seth Goldman, president and TeaEO, "adding the antioxidant kick from the maqui berry gives an extra taste and nutrient boost."

The maqui berry is also featured in Honest Tea's new Maqui Berry Mate (MAH-tay), which is brewed with organic unsmoked yerba mate and lightly sweetened with organic cane sugar for a smooth, clean finish.

Honest Tea will also be launching a Half Tea & Half Lemonade beverage, a healthier approach to the iconic Half & Half, which is the latest edition of certified organic and Fair Trade Certified™ beverages to join Honest Tea's PET line of innovative teas and thirst quenchers. The Half & Half variety will be available across the country, including all CVS stores March 2010 for a suggested retail price of $1.79.

Additional varieties that will premier at the show include Honest Kids Berry Berry Good Lemonade in 64 fl. oz. bottles and Honest Kids Super Fruit Punch in pouches and 64 fl. oz. bottles. "We've seen such a strong response to our Honest Kids line as well as to our multiserve bottled tea, that it made sense to combine the two concepts - we were certainly getting lots of requests from parents," Goldman said.

Honest Kombucha, also in its original three varieties, Berry Hibiscus, Lemon Ginger and Peach Mango, is available at a suggested retail price of $3.49 - $3.99 at natural foods stores nationwide. The drink has 7 grams of sugar and 35 calories per 8 fl. oz. serving.

For more information, visit the Honest Tea® booth (#3991) or www.honesttea.com.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Bethesda, MD (March 4, 2010) - Honest Tea, maker of the nation's top-selling organic bottled tea launches its latest variety, Half & Half, blending two of America's favorite summer beverages, tea and lemonade.

Offering a healthier approach to the iconic Half & Half, Honest Tea uses USDA certified organic black tea from India and blends it with lightly sweetened lemonade for a perfect balance between sweet and tart. The new variety brings the antioxidant benefits of black tea, combined with organic lemonade and just a touch of organic cane sugar, creating a refreshingly smooth finish, reminiscent of summer and available year round. The drink has 12g of sugar and 48 calories per 8-oz serving.

"We've been working a long time to find the right balance between tea and juice, and based on the strong response to our new Half & Half, I think we've honestly found it," said Seth Goldman, president and TeaEO of Honest Tea.

Half & Half is the latest edition of Fair Trade Certified™ beverages to join Honest Tea's PET line of innovative teas and thirst quenchers. The Half & Half variety will be available across the country, including all CVS stores March 2010 for a suggested retail price of $1.49 - $1.79.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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January 15, 2010 - Honest Tea, makers of the nation's top-selling organic bottled tea, announced today that it will work with the Corporation for National and Community Service to support the "United We Serve" initiative, President Obama's call to every American to make service a part of their daily lives.

Honest Tea's contributions will support the Corporation's efforts to engage Americans in service to address pressing local and national needs, and specifically the agency's Martin Luther King, Jr. Day of Service on January 18. The national day of service encourages Americans to honor Dr. King's memory and further his legacy by joining in service projects in their communities on the King Holiday.

Throughout the year, Honest Tea will donate cases of its Honest Tea, Honest Ade and Honest Kids thirst quenchers to support volunteers participating in service projects in communities across the country. The company will also take an active role in promoting and supporting service initiatives led by the Corporation, as well as encourage its employees to participate in local volunteer projects.

"Our employees and their families have always found that we get more than we give from our service opportunities. We welcome the chance to support citizens who seek to contribute the work of their heads, hands and hearts," said Seth Goldman, co-founder, President and TeaEO of Honest Tea.

Each year the Corporation engages more than five million Americans in service to address the nation's most pressing challenges from hunger and homelessness to poverty and education inequality. Honest Tea will join with the Corporation to support the AmeriCorps Week, 9/11 Day of Service and Remembrance and the President's Higher Education Community Service Honor Roll, as well as the King Day of Service.

"The collaboration with Honest Tea will support the hundreds of volunteers who give their time, talent and expertise to serve others and help transform our nation throughout the year," said Nicola Goren, the Corporation's Acting CEO.

For more information, visit: www.Serve.gov/MLKDay

The Corporation for National and Community Service is a federal agency that engages more than five million Americans in service each year through its core programs, Senior Corps, AmeriCorps, and Learn and Serve America, and leads President Obama's national call to service initiative, United We Serve. For more information about the Corporation, visit NationalService.gov.

To contact the Corporation for National and Community Service: Ashley Etienne Press Secretary 202-606-6944###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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Honest Tea, maker of the nation's top-selling organic bottled tea, launches its latest innovation, Honest Kombucha, at Whole Foods stores nationwide. Following 2009's successful launch of Honest Mate, a line of bottled mate drinks, Honest Tea is expanding its commitment to authentic, organic and healthier beverages with a line of invigorating Kombucha drinks.

"Honest Kombucha is an exciting and surprisingly addictive addition to the Honest Family," said Seth Goldman, President and TeaEO of Honest Tea. "It's a new and very different taste for Honest Tea consumers. We're looking forward to invigorating their bodies and their taste buds with the new line."

Honest Kombucha (kom-boo-cha) is a lightly sparkling beverage brewed with organic, Fair Trade CertifiedTM tea, raw culture and a touch of organic cane sugar for an effervescent blend of active enzymes, organic acids and polyphenols. Kombucha is a fermented tea with Chinese and Russian origins once referred to as the "elixir of life" due to its probiotic properties believed to aid in digestion and support immunity. Kombucha is made by fermenting black or green tea and sugar with a culture of various bacteria and yeasts, resulting in organic acids such as gluconic acid and glucuronic acid, which are believed to support a healthy GI tract.

The initial line will consist of three low sugar varieties: Berry Hibiscus, Lemon Ginger and Peach Mango, with 35 calories and 7 grams of sugar per serving. Due to the live and un-pasteurized nature of the product, Honest Kombucha must be shipped and stored cold.

Honest Kombucha will be available at national Whole Foods stores January 2010 for a 2 month exclusive period. Starting March 2010, Honest Kombucha will be distributed throughout the natural foods channel with a suggested retail price of $3.49 - $3.99. Based on the extremely strong initial response, additional varieties are already in development.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea®, the nation's top selling brand of organic bottled tea, announces the appointment of Chuck Muth to the position of Vice President of Bottler Relations, effective January 1, 2010. Muth will be responsible for overseeing the brand's expansion through the company's network of Coca-Cola Bottlers and independent distributors. "Chuck is the ideal leader to take our sales to the next level," said Seth Goldman, President & TeaEO of Honest Tea. "He combines the strategic insights of someone who understands a large corporation with the entrepreneurial instinct and mindset needed to build a challenger brand." Muth brings an impressive track record to Honest Tea, having started in the beverage business as a route salesman thirty years ago. For the past four years he served as Senior Vice President of Sales and Marketing for the Philadelphia Coca-Cola Bottling Company. From 1991 to 2002 he managed the growth of Seagram's beverage brands as they grew within the Coca-Cola system. "I'm excited to be joining Honest Tea at such a pivotal moment in the company's growth," Muth said. "The healthy, organic positioning of the brand creates a promising opportunity for the years ahead."###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
301-760-4833
PR@honesttea.com

Boston, MA (September 24th, 2009) - Honest Tea®, the nation's top-selling organic bottled tea company, is introducing a new addition to its Honest Kids line of organic drink pouches this week at the Natural Products Expo East trade show at the Boston Convention and Exhibition Center.
The new variety, Appley Ever After, builds on the success Honest Kids has experienced since its launch in 2007. Honest Tea saw an opportunity to launch a new variety after learning that apple beverages are the top-selling juice flavor for kids ages 2 - 6. This fun new variety has a freshly-picked apple taste and maintains Honest Kid's signature lightness while containing 30 percent organic apple juice.
As with all Honest Kids varieties, Appley Ever After contains 10 grams of organic cane sugar and just 40 calories per pouch. Honest Kids is certified organic, contains 100 percent of the daily-recommended value of Vitamin C and no high fructose corn syrup. With about half the sugar of most kids' drinks, Honest Kids continues its mission to deliver healthier, lower-sugar options for children.
"Apple juice is one of the first juices kids drink, but we couldn't find an organic apple drink that wasn't loaded with sugar, so we created our own," said Seth Goldman, President & TeaEO of Honest Tea. "We had a lot of fun with our consumers selecting the right name for the drink, and we're glad we found a winner." The product name, Appley Ever After, was chosen from hundreds of entries submitted through an online contest. Two winners submitted the name and were awarded a year's supply of Appley Ever After along with a collection of nature discovery toys from Wild Planet. (www.wildplanet.com)
Appley Ever After will be available at Whole Foods Markets nationwide in October followed by a roll out to other grocery retailers in early 2010. All Honest Kids varieties, including Berry Berry Good Lemonade, Goodness Grapeness, and Tropical Tango Punch, are available in 6.75 fl. oz. pouches packaged eight to a carton with a suggested retail price of $3.99-4.99. ###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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YORK, Pa., May 7 -- Graham Packaging Company, L.P., has introduced the new lightweight champion -- the lightest-weight bottle in the smooth-walled, hot-fill category, the perfect match for teas, juices, and isotonic drinks. The new bottle is called the Escape™ and represents a giant step forward in invertible-base technology. Honest Tea, the nation's top-selling organic bottled tea company, based in Bethesda, Maryland, is the first customer to adopt the Escapeâ„¢ bottle. "As a company, we have a very high commitment to minimizing our environmental footprint," Seth Goldman, president and TeaEO of Honest Tea, Inc., said. "Our packaging has always been our biggest challenge in that regard. This is the single largest improvement we've ever taken in terms of reducing our environmental impact." Paul Kelley, senior engineering manager for PET (polyethylene terephthalate) research and development at Graham Packaging, said, "We're taking about 20 percent of the weight out of the container." The Escapeâ„¢ is 6.5 grams lighter than the PET bottle Honest Tea was previously using. "It takes fewer resources to make the bottle and fewer resources to transport the bottle," Kelley said. The Escapeâ„¢ is also fully recyclable. Several other customers are finalizing designs for their versions of the Escapeâ„¢. Each design will be proprietary to the specific customer. While the bottle initially will be used for teas, juices, and isotonic drinks, it is also suitable for jellies, jams, and salsas. After the bottle is filled and capped, it goes through a CMA, a "continuous motion activator," a machine that inverts the base, which takes up the vacuum in the bottle and creates a slight overpressure. "This process gives the bottle a rigid feel, like glass, but it's lighter," said Phillip Sheets, senior project manager for Graham Packaging. "There's no structural waste -- no hoop rings or backing panels," Kelley added. The patented CMA represents a major technology advance over the active transverse panel (ATP) technology, which Graham Packaging introduced in 2004 to produce the first panel-free hot-fill bottle. The old inverse-base process required a complex bottle-handling system during manufacturing. The CMA eliminates that and fits into the filling line. "The CMA is inexpensive, easy to install, and doesn't require an operator," said Mark Leiden, Graham Packaging's vice president of global marketing and PET business manager. "It's the equivalent of putting a labeling machine in a bottling line." Bowman Apple Products in Mt. Jackson, Virginia, and J. Lieb Foods, Inc., in Forest Grove, Oregon, are the first two locations to install Graham's CMA. Jim Lieb, president and chief executive officer of J. Lieb Foods, said adding the CMA to the filling line was as simple as adding another conveyor. "It had no negative impact," he said. "We anticipate several other locations will install CMAs this year," Leiden said. "We are getting a big push by our customers to continue our lightweighting and sustainability efforts, and Escapeâ„¢ plays a big part in our whole Sustainerâ„¢ family. We now have the G-Liteâ„¢ series for those who use traditional vacuum panels and Escape™ for those who want smooth walls." Graham Packaging, based in York, Pennsylvania, is a worldwide leader in the design, manufacture, and sale of technology-based, customized blow-molded plastic containers for the branded food and beverage, household, personal care/specialty, and automotive lubricants product categories. The company has an extensive blue-chip customer base that includes many of the world's largest branded consumer products companies. It produces more than 20 billion container units annually at 82 plants in North America, Europe, and South America, and had sales of $2.58 billion in 2008. Graham Packaging is a leading U.S. supplier of plastic containers for hot-fill juice and juice drinks, sports drinks, drinkable yogurt and smoothies, nutritional supplements, wide-mouth food, dressings, condiments, and beers; the leading global supplier of plastic containers for yogurt drinks; a leading supplier of plastic containers for liquid fabric care products, dish care products, and hard-surface cleaners; the leading supplier in the U.S., Canada, and Brazil of one-quart/one-liter plastic motor oil containers; and a leading supplier of bottles for personal care products. The Blackstone Group of New York is the majority owner of Graham Packaging.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, Md. (April 6, 2009) - Honest Tea, the nation's top-selling organic bottled tea company, is partnering with Sierra Club, the nation's oldest and largest grassroots environmental non-profit, to raise consumer awareness about the environment through a year-long retail program and consumer online giveaway.

"Right now, many Americans are trying to live in a socially and environmentally conscious manner," said Carl Pope, Sierra Club's Executive Director. "We are proud to support Honest Tea's mission to provide Americans with organic and healthier beverages."

Beginning today, consumers can find the Sierra Club logo on bottles of Honest Tea's organic, antioxidant-rich green tea varieties: Moroccan Mint, Green Dragon, Honey Green and Mango Green Tea. Honest Tea will donate a portion of the proceeds from the sale of each specially marked bottle to support Sierra Club's conservation efforts and the protection of America's clean air, water, parks and wildlife. In addition to highlighting the new relationship on bottles, Honest Tea will also be incorporating Sierra Club into sales and field marketing efforts by creating special displays in retailers and distributing materials at sampling events across the country.

"Eliminating the need for synthetic chemicals is one way to protect our eco-system and supporting Sierra Club is another," said Seth Goldman, President and TeaEO of Honest Tea. "We're delighted to be partnering with Sierra Club to offer consumers a new kind of green tea."

To celebrate the partnership, Honest Tea and Sierra Club Outings are hosting an online consumer giveaway to encourage people to explore, enjoy and protect the planet. By visiting www.honesttea.com/sierraclub , consumers can enter to win one of four outdoor adventures for two from Sierra Club Outings with round trip airfare and a year's supply of Honest Tea or Honest Ade courtesy of Honest Tea. Trips are available for all ages, abilities and interests - from whitewater rafting in Colorado to backpacking through Tahoe National Forest. The full list of trips is available at www.sierraclub.org/outings .

About Sierra Club Founded in 1892 by John Muir, the Sierra Club is the oldest, largest and most influential grassroots environmental organization in the U.S., with more than 1.3 million members and supporters. Inspired by nature, we work together to protect our communities and the planet. Since 1960, the Sierra Club and its members have worked to keep our air and water clean, and have protected over 250 million acres of wildlands including national treasures like the Grand Canyon, the Florida Everglades, the Arctic National Wildlife Refuge and Giant Sequoia National Monument. For more information, visit www.sierraclub.org .###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Anaheim, CA (March 6, 2009) - Honest Tea®, the nation's top-selling organic bottled tea company, is launching its new line of invigorating ready-to-drink organic yerba mate (MAH-tay) drinks, Honest Mate, this weekend at the Natural Products Expo West trade show at the Anaheim Convention Center. Building on the success of Sublime Mate, which was introduced in 2007, the company developed two new varieties - Agave Mate and Tropical Mate - to join Sublime as a completely new offering from Honest Tea. High in antioxidants and low in sugar and calories, Honest Mate is brewed with organic unsmoked mate grown on a family farm in Argentina using environmentally-sound farming methods. "Sublime Mate was disappearing very quickly from our office cooler as well as from coolers in stores around the country," said Seth Goldman, President and TeaEO of Honest Tea. "We're delighted to introduce these delicious new drinks as well as expand the Honest family of beverages." Honest Mate provides a light, refreshing alternative to other traditional yerba mate mate drinks. Agave Mate is a blend of refreshing organic yerba mate and agave syrup (a low glycemic sweetener), Tropical Mate is an exotic combination of mango, orange and organic yerba mate. Honest Tea's original yerba mate drink, Sublime Mate, completes the line with an energizing blend of organic yerba mate, limeade and a hint of ginger. Enjoyed for centuries throughout South America and known for its superior health benefits, yerba mate is ceremonially passed around in a gourd and shared by closes friends. All three varieties of Honest Mate are available in 16 fl. oz. glass bottles that can be enjoyed anywhere - with or without ceremony. Honest Mate will be available spring 2009 with a suggested retail value of $1.39. For more information, visit the Honest Tea booth (#3391) or www.honesttea.com .###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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January 27, 2008- Honest Tea®, the nation's top-selling organic bottled tea company, launched its newest variety, organic Mango Green Tea - during an exciting sale event in New York City. Consumers in and around New York City will be among the first to enjoy Honest Tea's Mango Green Tea as it officially begins market introductions in delis, grocery and convenience stores throughout the area. Honest Tea expects to introduce the brand new variety in other markets across the country over the next few months.
Mango Green Tea is the latest edition to Honest Tea's line up of truly functional, antioxidant-rich beverages in 16 ounce PET #1 bottles. The goodness of green tea combined with the exotic flavor of juicy mangoes not only tastes great, but also has great health benefits. In fact, a recent study from the American Society of Nutrition published in The Journal of Nutrition found that consuming a beverage containing green tea catechins (625 mg/day) may enhance exercise-induced loss of abdominal fat and improve triglyceride levels.
Each bottle of Mango Green Tea contains real organic green tea leaves and 200mg of Epigallocatechin gallate (EGCG), the "super-antioxidant". It is the ideal drink for health-conscious consumers with only 40 calories per serving and 10 grams of organic cane sugar - making it "just a tad sweet."
"We've seen a fantastic response to our other mango-flavored offerings so it's not surprising the combination of the world's most popular fruit (sorry bananas!) with our top-selling green tea is a perfect union," said Seth Goldman, President & TeaEO of honest Tea.
Mango Green Tea will taking the place of Citrus Green Energy Tea, joining the other four PET tea varieties: Pomegranate White Tea, Honey Green Tea, Peach White Tea and Lemon Black Tea, all available in 16.9 fl. oz., recyclable PET #1 bottles with a suggested retail value is $1.69.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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October 5, 2008 - Honest Tea®, the nation's top-selling organic bottled tea company, debuted the newest addition to it's line of Honest Ade organic thirst quenchers - Superfruit Punch with Yumberry and Goji Berry - at the National Association for Convenience and Petroleum Retailer's (NACS) annual showcase in Chicago.

A leader in innovative, great-tasting, truly healthy organic beverages for more than 10 years, Honest Tea's Honest Ade Superfruit Punch contains some of the newest ingredients in the beverage industry - yumberry and goji berry. Also known as yang-mei, yumberry has been a popular fruit in China for generations and is now being touted as the next "powerhouse berry," while goji berry continues to gain recognition among US consumers for its sweet taste and superior health benefits. Honest Ade Superfruit Punch combines these antioxidant-rich berries with organic strawberry and pear juice to create the perfect addition to Honest Tea's line of low sugar, USDA certified organic thirst quenchers.

"Honest Ade Superfruit Punch delivers knockout taste with the high levels of antioxidants consumers are seeking," said Seth Goldman, President and TeaEO of Honest Tea. "We're thrilled with the early results we've seen in New York and we can't wait to share Superfruit Punch with the rest of the country."

Honest Ade Superfruit Punch is already proving to be a hit in New York, where the product has been in market trials since August 2008. Currently, Superfruit Punch with Yumberry and Goji Berry ranks among Honest Tea's best-selling varieties in the market after only two months of distribution. Honest Ade's new Superfruit Punch is available in a 16.9 fl. oz., fully-recyclable PET 1 bottle with a suggested retail price of $1.59 and is expected to rollout in other markets in the coming months.

Honest Tea's Honest Ade organic thirst quenchers have twice the fresh-squeezed taste of super-sweet drinks with less than 50 calories per serving. All are USDA certified organic, low in sugar and are packed with refreshing fruit flavor. Other Honest Ade varieties include: Pomegranate Blue, Cranberry Lemonade, Orange Mango with Mangosteen and Limeade.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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July 24, 2008 - Honest Tea, makers of the nation's top-selling organic bottled tea, announced today that two of its newest varieties, Lemon Black Tea and Peach White Tea, will contain Fair Trade Certified tea leaves. Labels of both teas will soon carry the Fair Trade Certified mark, a simple way for consumers to know their tea was produced by suppliers that meet high standards for equitable pay and safe working environments.

Honest Tea's Lemon Black and Peach White varieties were introduced in February 2008 as part of the company's continuing mission to offer healthier, USDA-certified Organic teas. Today's announcement coincides with the announcement that Honest Tea will be launching distribution with Coca-Cola Enterprises Inc. (CCE) on the West Coast.

"By converting these teas to Fair Trade Certified at the same time that we are launching with Coca-Cola Enterprises, Honest Tea is making an important statement about the way we intend to continue to build our brand and our mission," said Seth Goldman, President and TeaEO of Honest Tea. "Our partnership with CCE will give Fair Trade Certified tea an unprecedented reach and scale - and help us make a material difference in our supplier communities."

Honest Tea was the first company to introduce an organic bottled tea in 1999 and the first to produce a Fair Trade Certified bottled tea in 2003. Fair Trade certification ensures that the tea garden workers earn a fair wage and that the suppliers meet TransFair USA's strict criteria for equitable pay and safe working environments.

"We are delighted to see high-integrity companies such as Honest Tea embrace Fair Trade Certified," said TransFair USA's President and CEO, Paul Rice. "The ready-to-drink beverage aisle is among the most visible areas in the store, these high-quality products have the ability to appeal to a greater number of shoppers. This ultimately means more money back to farmers."

About TransFair USA
TransFair USA is the only independent, third-party certifier of Fair Trade Certified products in the United States. TransFair USA audits and certifies transactions between U.S. companies offering Fair Trade Certified products and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. TransFair USA certifies coffee, tea, herbs, vanilla, cocoa, chocolate, rice, sugar, bananas, flowers and honey. www.fairtradecertified.org.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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ATLANTA, July 24, 2008 - Coca-Cola Enterprises (NYSE: CCE) today announced that it has entered into an agreement with Honest Tea Inc. to begin distributing Honest Tea and Honest Ade in select pilot markets in the western United States. Through the local bottler, BCI Coca-Cola Bottling Company of Los Angeles, CCE will carry all nine flavors of Honest Tea and Honest Ade in 16.9oz PET bottles within these pilot markets in all channels, beginning in late September 2008.

The Honest Tea flavors that CCE will distribute are all USDA-certified Organic. The varieties include Lemon Black Tea, Peach White Tea, Pomegranate White Tea with Acai, Citrus Green Energy Tea and Honey Green Tea. CCE will also distribute four flavors of Honest Ade organic thirst quenchers, including: Limeade, Cranberry Lemonade, Pomegranate Blue and Orange Mango with Mangosteen.

The CCE markets that will initially have distribution rights for Honest Tea and Honest Ade include Northern California, Arizona, Las Vegas, Washington, and Oregon.

"Honest Tea is a leader in the rapidly-growing organic beverage business, and CCE's world-class distribution system can help bring these brands to more consumers in the Western United States," said Terry Fitch, vice president and general manager CCE West Business Unit. "In addition to further strengthening our tea portfolio, Honest Tea embodies socially-responsible business practices that fit very well within our increasing focus on Corporate Responsibility and Sustainability."

"This is the kind of opportunity every beverage entrepreneur dreams about," said Seth Goldman, President and TeaEO of Honest Tea. "After building our enterprise with cheese, corned beef and even charcoal distributors, we are delighted to work with the strongest beverage distributor in the world to take the Honest brand and its social and environmental impact to a higher level."

Today's announcement coincides with Honest Tea's announcement that its Lemon Black Tea and Peach White Tea varieties will soon contain Fair Trade Certified tea leaves and carry the Fair Trade Certified mark on the bottles.

In February 2008, The Coca-Cola Company acquired a minority interest in the fast-growing maker of USDA-certified Organic beverages. The Honest brand further enhances CCE's still and emerging beverage portfolio, which was recently strengthened through the additions of the FUZE, Campbell's, and glaceau brands.

Coca-Cola Enterprises is the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. CCE sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands.

# # ####About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Boulder, Colorado, June 27, 2008 - Today Honest Tea, the nation's best-selling organic bottled tea company, announced the launch of the Honest Tea Tour Sponsored by Saturn Vue Green Line Hybrid, a national partnership to promote organics and more sustainable transportation.

Seth Goldman, Honest Tea President & TeaEO, announced the partnership at the Organic Summit, a national meeting of leaders from the organic food industry in Boulder, Colorado. "We are delighted to partner with the Saturn Vue Green Line Hybrid to spread our shared missions of promoting high-quality, more sustainable products," Goldman said. Honest Tea was the first company to introduce a certified organic bottled tea, and in 2004 converted its entire line to organic certification.

Ten Honest Tea-branded Saturn Vue Green Line Hybrids will tour the United States, traveling to stores and events around the country, offering samples of Honest Tea's USDA-certified organic iced teas, Honest Ade thirst quenchers and Honest Kids drink pouches while educating consumers about the benefits of hybrid vehicles.

"We're excited that Honest Tea will be able to use our Saturn Vue Green Line Hybrid SUVs to transport their products to and from hundreds of events, concerts and retailers," said Tony Parrottino, Saturn's National Sales Promotions Manager. "With its unique hybrid powertrain system, it achieves an EPA-estimated 32 miles per gallon in highway driving - giving it better highway fuel economy than any SUV on the road."

About Saturn Saturn, a division of General Motors Corp., markets vehicles in the U.S. and Canada through a network of about 450 retailer facilities, with a focus on providing innovative products with solid value and excellent customer service. The brand has one of the newest portfolios in the industry with five new vehicles: the Sky roadster, the Aura midsize sedan, the Vue compact crossover, the Outlook midsize crossover and the Astra small car. Saturn also has a firm commitment to hybrids, currently offering the hybrid versions of the Aura and Vue. Saturn will launch the Vue 2 Mode Hybrid in 2009 and is also developing a Vue Plug-in Hybrid.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Honest Tea's President and TeaEO Seth Goldman Named Ernst & Young Entrepreneur of the Year® 2008 Award Winner in Greater Washington

Bethesda, MD, June 20, 2008 - Honest Tea®, makers of the nation's top-selling organic bottled tea, announced today that Seth Goldman, President and TeaEO, received the Ernst & Young Entrepreneur Of The Year® 2008 Award in the Retail/Consumer category in Greater Washington. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who are building and leading dynamic, growing businesses. Seth was selected by an independent panel of judges, and the award was presented at a gala event at the Ritz-Carlton, Tysons Corner on June 19, 2008.

"I'm thrilled that this enterprise we created as an engine of social and environmental change also turns out to be a great business," Goldman said. Honest Tea was the first company to market organic bottled tea (1999) and Fair Trade Certifiedâ„¢ tea (2003). This year, the company spearheaded the creation of Bethesda Green, a community-based sustainability initiative in the company's hometown. In February 2008 Honest Tea signed an agreement with The Coca-Cola Company, which acquired a minority interest in Honest Tea. "It's great to know that we can deliver results for our consumers, the environment and the people who pick the tea leaves while also enriching our investors."

The Ernst & Young Entrepreneur of the Year awards celebrate their 22nd anniversary this year. The program honors entrepreneurs who have demonstrated exceptionality in such areas as innovation, financial performance and personal commitment to their businesses and communities.

"Ernst & Young is pleased to honor outstanding business leaders such as Seth Goldman," said Rene Salas, Ernst & Young Entrepreneur of the Year Program Director for Greater Washington. "Winners of the Entrepreneur of the Year award build leading businesses and contribute a great deal to the communities around them. Their success helps our area grow stronger."

As a Greater Washington award winner, Seth is now eligible for consideration for the Ernst & Young Entrepreneur of the Year 2008 national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur of the Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 15, 2008. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation's most prestigious gathering of high-growth, market-leading companies.

Sponsors Founded and produced by Ernst & Young LLP, the Entrepreneur of the Year awards are pleased to have the Ewing Marion Kauffman Foundation and SAP America as national sponsors.

In Greater Washington sponsors include HSBC Bank, Pillsbury Winthrop Shaw Pittman, Reznick Group, Lockton Companies and the Washington Business Journal.

About the Ernst & Young Entrepreneur Of The Year Awards Ernst & Young's Entrepreneur of the Year is the world's most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur of the Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

About Ernst & Young Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 130,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve potential.

For more information, please visit www.ey.com.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

This news release has been issued by Honest Tea and Ernst & Young LLP, a member firm of Ernst & Young Global Limited.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Contact:
Dan Forman
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PR@honesttea.com

A lighthearted blend of blunt honesty and quirky humor has earned a coveted District Two Golden ADDY Award for an Honest Tea advertisement designed by Rosenthal Partners. The ad, titled "Still Can't Dunk", was part of a unique Honest Tea advertising campaign designed for Phoenix and Tucson, Arizona in 2007. Honest Tea is typically known for its non-traditional sampling campaigns and guerrilla marketing. The regionally-focused advertising effort was a venture into new territory for the company.

"Still Can't Dunk" was posted on bus stop shelters and bus backs throughout the two metropolitan regions. The ad displayed two lines drawn across a bottle of Honest Tea's Orange Mango Honest Ade with corresponding tag lines which indicated the quantity of beverage consumed. The higher tag line read "Can't Dunk" and the lower line - indicating the effects of consuming more of the great-tasting, USDA certified organic thirst quencher - boldly stated "Still Can't Dunk" in a classic display of Honest Tea humor.

"We presented Rosenthal Partners a real challenge with this campaign. These were new markets for us and we wanted to make a real splash. Since Honest Tea usually creates awareness among consumers with sampling events and in-store sweepstakes, we needed to find a way to reach consumers while maintaining our brand's distinctive personality. This foray into print ads helped introduce us to a broad base of consumers with 'just a tad' of Honest Tea humor," said Seth Goldman, President and TeaEO of Honest Tea.

"Our job was to translate Honest Tea's voice into shorter, quicker messages appropriate for signs and billboards. We had a lot of great cues to work with since Honest Tea already had a strong, established reputation. We knew we could create a quirky, self-deprecating series of ads that would not over-promise to consumers but still communicate the strength of the brand," said Jim Lansbury, Creative Director for Rosenthal Partners.

"Ultimately, all five of the ads Rosenthal Partners designed for Honest Tea won local Washington, DC-area ADDY Awards and were submitted for review to the District Two competition. "Still Can't Dunk" was selected as one of only a few locally for a District Two Gold ADDY Award. Ultimately, of those, only one ad, by another firm, reached the national selection stage for the national awards to be announced in June, which means we were in some pretty exclusive company," Mr. Lansbury added.

Considered to be one of the advertising industry's largest and most representative competitions for creative excellence, the ADDY Awards Competition is a national, tri-level competition, held annually by the American Advertising Federation. With over 60,000 entries each year from 15 districts nationwide, winners from the local Washington DC metropolitan competition moved on to compete in the District Two ADDY Awards this past month which included numerous entrants from Maryland to New York. "Still Can't Dunk" was one of only 11 entries from the Washington, DC area to receive a Gold ADDY Award on a district level.

About Rosenthal Partners Rosenthal Partners is a full service advertising agency with 35 employees and approximately $53 million in annual billings. It is a wholly independent agency and a member of the American Association of Advertising Agencies.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Contact:
Dan Forman
301-760-4833
PR@honesttea.com

One year ago Honest Tea, makers of the nation's top-selling organic bottled tea, launched Honest Kids drink pouches as a healthier alternative to sugar-laden kids' drinks. Since then the USDA-certified organic beverages, which have less than half the sugar of most kids' drinks, have dramatically changed the landscape of children's beverages. One year and over 12,000,000 total pouches later, Honest Tea is proud to mark the line's success by partnering with Sam's Club to introduce an exclusive 24-pouch Honest Kids Variety Pack that entered stores in May 2008.

The special Honest Kids assortment includes eight pouches of each delicious variety - Berry Berry Good Lemonade, Goodness Grapeness and Tropical Tango Punch - in an affordable and more convenient eco-friendly package. "Honest Tea's mission has always been to make great-tasting, healthy and organic beverages available to everyone. Our collaboration with Sam's Club on this Honest Kids Variety Pack is exciting because it allows us to expand the reach and impact of Honest Kids," said Seth Goldman, President and TeaEO of Honest Tea. "We especially appreciate how Sam's Club worked with us to maximize the environmental efficiency of the packaging."

The Honest Kids Variety Pack for Sam's Club was designed with the following, more environmentally-friendly, specifications:

- Outer packaging reduced by 41 percent compared to other wholesale bundles
- One box (reduced from three) holds all pouches
- Plastic shrink wrap eliminated
- Box made with recyclable corrugated cardboard (35 percent post-consumer waste)
- Plastic handle made with 45 percent post-consumer waste

The new 24-pouch Honest Kids Variety Pack is available exclusively at Sam's Club stores nationwide with a suggested retail price of $8.56.

Honest Kids' Drink Pouch Brigade
Every year billions of drink pouches end up in dumpsters and landfills across America. TerraCycle, Honest Kids and Capri Sun are working together to reduce drink pouch waste with the Drink Pouch Brigade.

The program allows schools, houses of worship and others to reuse their empty drink pouches by transforming them into fashionable school supplies. Today, there are more than 1,500 collection sites around the country and over 126,000 pouches have been collected. The pencil cases and handbags produced by the program are now available at select Target, Walgreen's and Office Max locations, among others nationwide.

"Until we create a container that is completely biodegradable, we face the challenge of selling packaging that cannot be recycled," said Goldman. "We are delighted to work with TerraCycle to find a second life for our pouches… and a fashionable second life at that!"

To learn more about Honest Kids' involvement with the Drink Pouch Brigade, please visit: http://www.terracycle.net/dpb/dpb.htm.

About Honest Kids
With only 40 calories and 10 grams of sugar per serving, here's how Honest Kids drink pouches compare to other drink alternatives on market:

Product (amount per 6.75 oz serving)
RW Knudsen Grape - 130 Calories - 31 Sugar (grams) - 100% RDA Vitamin C - HF Corn Syrup? No
Kool Aid Jammers Juice Drink Grape - 100 Calories - 25 Sugar (grams) - 20% RDA Vitamin C - HF Corn Syrup? Yes
Hansen's Natural Fruit Punch - 100 Calories - 24 Sugar (grams) - 100% RDA Vitamin C - HF Corn Syrup? No
Capri Sun Grape - 100 Calories - 25 Sugar (grams) - 20% RDA Vitamin C - HF Corn Syrup? Yes
Pepsi - 100 Calories - 27 Sugar (grams) - 0% RDA Vitamin C - HF Corn Syrup? Yes
Honest Kids - 40 Calories - 10 Sugar (grams) - 100% RDA Vitamin C - HF Corn Syrup? No


Honest Kids drink pouches are available at Babies "R" Us, Target, Toys "R" Us and Whole Foods Markets. The suggested retail price per box of eight 6.75 fl oz pouches is $3.99-5.99. The new 24-pouch Honest Kids Variety Pack is available exclusively at Sam's Club stores nationwide with a suggested retail price of $8.56. To get more information, please visit http://www.honesttea.com/products/kids.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea Fresh off another year of explosive growth and a major equity infusion from the world's largest beverage company, Honest Tea, the nation's #1 selling brand of organic bottled tea, is continuing its tradition of leading-edge product innovation by introducing the first line of "green energy" teas: Jasmine Green Energy Tea and Citrus Green Energy Tea. For both varieties, Honest Tea has analyzed the energy consumed from tea bush to warehouse and is paying an offset to Clean Currents to purchase wind power credits. The energy analysis is posted on Honest Tea's website here.

ABOUT THE COCA-COLA INVESTMENT

Recently, Honest Tea and The Coca-Cola Company announced that the world's largest beverage company purchased a 40 percent stake in Honest Tea, enabling the Honest brand to reach more consumers and expand its impact. While Coke is now Honest Tea's largest shareholder, the founders will continue to run the business independently with the same leadership and mission.

"This investment will allow us to get to the next level of impact, to see Honest Tea sold wherever beverages are sold while still honoring our mission and style of business," said Seth Goldman, president and TeaEO of Honest Tea. Goldman stressed that Honest Tea intends to continue to build its top position in the natural food channel through its network of natural food brokers and distributors. "As our delicious new varieties indicate, Coke's investment is intended to support Honest Tea's innovative approach to organics and sustainability."

NEW PRODUCTS AT EXPO WEST

Keeping with its reputation as an innovator in the beverage industry, Honest Tea has introduced several new products for 2008. Focusing on its vision of providing great-tasting, healthier beverages while considering sustainability, Honest Tea's new varieties provide a world of delicious choices.

NEW Jasmine Green Energy Tea - A Sip In the Right Direction - Jasmine Green Energy Tea earned its name not only because it's a naturally invigorating blend of green and white teas, but because Honest Tea buys renewable energy credits to offset the CO2 emissions generated from the production of the tea. Lightly sweetened, Jasmine Green Energy contains just 17 calories per serving.
NEW Citrus Decaf Spice - Life Needs Balance - So does tea. That's why Honest Tea has taken its traditional smooth black tea and spiced it up with everything from tangy cinnamon to hints of agave. The agave, as a low glycemic sweetener, creates a perfect balance between great taste and good health. Citrus Spice Decaf contains 17 calories per serving.
NEW Citrus Green Energy Tea - This organic blend gives new meaning to the term "green" tea. Citrus Green Energy Tea earned its name not only because it's a naturally invigorating combination of green tea, yerba mate (pronounced mah-tay), oranges and lemons, but also because Honest Tea buys renewable energy credits that help offset all the CO2 created along the production chain. And unlike other energy drinks, Citrus Green Energy isn't loaded with extra caffeine, so it's good for both the consumer and the environment.
NEW Lemon Black Tea returns to an American classic, black tea with lemon. It uses black tea from Sri Lanka, a squeeze of lemon juice and a pinch of cane sugar. With 40 calories per serving, it remains "just a tad sweet" but allows for broad appeal for longtime tea fanatics as well as newer consumers of organic beverages.
NEW Peach White Tea combines the lightness of white tea with the sweetness of peach puree. Because white tea is the least processed type of tea, it's packed with lots of nutrients leaving many other teas green with envy. Containing only 40 calories per serving, this organic tea contains no chemicals or pesticides, allowing the subtle flavors of the white tea to emerge clearly.

###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea

Coming off of its tenth anniversary, Honest Tea launched a field marketing blitz this month starting in New York City - its number one market - by hitting the streets and unveiling a new line-up of teas in PET plastic bottles with a fresh new look.

The new lineup - which includes Citrus Green Energy Tea, Honey Green Tea, Lemon Black Tea, Peach White Tea, and Pomegranate White Tea with Acai - is USDA Certified Organic and each variety has less sugar and calories than most of the bottled teas on the market. Additionally, the level of Epigallocatechin Gallate (known as EGCG), the key antioxidant found in tea, takes a prominent position on the front of label to better communicate Honest Tea's superior antioxidant benefits. Unlike the new labels, the previous labels did not draw attention to the high levels of EGCG in Honest Tea's drinks.

Both green teas, Citrus Green Energy Tea and Honey Green Tea, have 250 mg of EGCG per bottle. And both white teas, Pomegranate White Tea and Peach White Tea, each have 150 mg of EGCG per bottle, significantly higher than most other brands.

"After 70 percent growth in 2007, and a significant investment from the Coca-Cola Company, it's time to take Honest Tea to a wider audience, and this new tea line is the perfect package to do it," said Seth Goldman, president and TeaEO of Honest Tea. In February of this year, The Coca-Cola Company acquired a 40 percent stake in Honest Tea, with the goal of exploring how the two companies can find synergistic opportunities to expand Honest Tea into the mainstream market.

As the nation's first and leading maker of organic ready-to-drink tea, Honest Tea has continuously developed varieties that introduce many new consumers to the world of better tasting beverages that are "just a tad sweet." The new lineup includes both fresh introductions and revised formulations. All of the teas remain at or below 40 calories per serving and 85 calories per 16.9 oz. bottle.

Citrus Green Energy Tea gives new meaning to the term "green" tea. It earns its name not only because of its naturally invigorating combination of green tea, yerba mate, oranges, and lemons, but also because Honest Tea buys renewable energy credits that help offset all the energy consumed along the production chain. Unlike other energy drinks, this newest member of the PET line is not loaded with extra caffeine, making it both good for the consumer and the environment.

Honey Green Tea blends green tea with a kiss of organic honey. This combination results in a flavorful experience that leaves many other teas "green with envy." With only 35 calories, this tea has less than half the calories of many other bottled teas, but still qualifies as "just a tad sweet." Tests have shown it to have at least 250 mg of EGCG per bottle.

Lemon Black Tea returns to an American classic, black tea with lemon. It uses black tea from Sri Lanka, a squeeze of lemon juice and a pinch of cane sugar. With 40 calories per serving, it remains "just a tad sweet" but allows for broad appeal for longtime tea fanatics as well as newer consumers of organic beverages.

Peach White Tea combines the lightness of white tea with the sweetness of peach puree. Because white tea is the least processed type of tea, it's packed with lots of nutrients leaving many other teas green with envy. Containing only 40 calories per serving, this organic tea contains no chemicals or pesticides, allowing the subtle flavors of the white tea to clearly emerge.

Pomegranate White Tea with Acai adds the antioxidant power of pomegranates from Turkey and acai from the Amazon with the 150 mg of EGCG per bottle to white tea from India. This powerful combination remains lightly sweetened with only 40 calories per serving but brings new meaning to the term "radical buster."

To communicate the health and taste benefits to a wider audience, Honest Tea turned to Moxie TM, Inc., a New York-based brand design and development firm. "Because we wanted to distinguish the brand from the sea of color that appears in this category, we started with a clean white canvas," explained Tammy Vaserstein, Creative, Principal, Moxie TM. "In addition, white has the most impact on shelf within this category while communicating freshness and simplicity, whereas too much color says 'artificial' rather than 'organic', and a sliding bar graphic serves as a visual icon helping consumers understand how much EGCG is in each variety," she added.

According to Moxie, the brand's existing equities were identified as the black border around the label incorporating the Honest Tea brandmark and the signature 'T.' "The black border creates an anchor across all of Honest Tea's product lines and we used the white area within the black frame as a clean palette where we could tell their story in a modern and fresh way," said Vaserstein. Clean and simple typography matches the brand's promise, and luscious fruit illustrations within each 'T' add to the fresh, organic appeal while standing out against the white background."

About Moxie TM, Inc. Moxie TM, Inc. is an international brand design and development firm with offices in New York and Miami. www.moxietm.com###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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PR@honesttea.com

Honest Tea

Scott Williamson 404-676-3288 Coca-Cola North America

Click here to read Seth's blog.

THE COCA-COLA COMPANY SIGNS AGREEMENT FOR 40% STAKE IN HONEST TEA

Coca-Cola Interest In Honest Tea Brings The Opportunity To Reach More Consumers

Bethesda, February 5, 2008 - Honest Tea, Inc. and the Coca-Cola Company today announced that the two companies have completed an agreement resulting in Coca-Cola holding approximately 40% interest in the fast-growing maker of certified organic beverages, including the best-selling Honest Tea®. Coca-Cola may elect to buy, and the remaining Honest Tea shareholders may elect to sell to Coca-Cola, the outstanding interest not currently owned by Coca-Cola in the future. Financial terms of the investment were not disclosed.

"We started Honest Tea ten years ago with five thermoses and an ambitious vision for offering a new type of beverage - a delicious healthier drink produced with a consciousness about the way the ingredients are grown. As more consumers become aware of how their decisions impact the health of the planet and themselves, we are thrilled to receive this investment from the world's largest beverage company to help take our brand and our mission to a larger scale and wider audience," said Seth Goldman, co-founder and TeaEO, Honest Tea.

The strategic opportunity was identified by Coca-Cola North America's Venturing and Emerging Brands (VEB) Business Unit. "Honest Tea is on the forefront of the rapidly growing organic beverage business, and Seth Goldman and his management team have successfully anticipated and met consumer needs in this expanding category," said Deryck van Rensburg, president and general manager, Venturing and Emerging Brands, Coca-Cola North America. "This transaction is a superb example of our mission in VEB to seek out and invest in the best beverage entrepreneurs and the highest growth-potential beverages."

Honest Tea was started in 1998 when Goldman and his co-founder, Barry Nalebuff, brewed samples of tea in Goldman's Bethesda, MD home and brought them to the regional office of a natural foods chain. Since then the brand has become the top-ranked tea brand in the natural foods channel (according to SPINScan) and has begun to expand into mainstream grocery and convenience stores. "This is our chance to bring organic beverages to the mainstream," said Barry Nalebuff, co-founder and chairman, Honest Tea. "Customers will get to discover that they can have it all - great taste, less calories, and organic. Honest." In 2005 the company created Honest Ade organic thirst quenchers and in 2007 it launched Honest Kids, a line of low-calorie organic thirst quenchers sold in 6.75-ounce pouches.

"The knowledge and access that Coca-Cola North America and its distribution system can provide comes at a perfect time as Honest Tea is at an exciting inflection point. I look forward to helping Seth and the team continue to build the business the right way in the years ahead," said Gary Hirshberg, president & CE-Yo of Stonyfield Farm and longtime board member of Honest Tea. Hirshberg will continue as a member of Honest Tea's Board.

About Honest Tea
Honest Tea is the nation's best-selling and fastest-growing organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and calories than most bottled drinks. The company has been repeatedly ranked in Inc. magazine's annual list of the 500 Fastest Growing Companies in the United States. Honest Tea's product line includes Honest Tea ready-to-drink teas, Honest Ade thirst quenchers in plastic bottles, and Honest Kids pouch drinks. All varieties are certified organic. For more information, visit www.honesttea.com or e-mail Honest Tea's Director of Public Relations Dale Crowell at dale@honesttea.com

About Venturing and Emerging Brands
Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea has made the move to an environmentally friendly office where they will continue their mission of making great-tasting, truly healthy organic beverages while making a contribution to energy savings, sustainability and environmental health. This next step in the company's evolution is a true testimony of the company's passion for social responsibility, whether it is focusing on initiatives for the environment or creating partnerships with the growers, cultures and communities behind their products.

The green movement has become a household term, but with all of the current efforts, there is a whole aspect that people are overlooking. In the U.S., buildings account for 39 percent of the nation's total annual energy consumption, whereas transportation (including cars) comprises only 27 percent, according to the U.S. Department of Energy and Department of Transportation. The average commercial structure will cost 10 times as much to operate over its typical 100-year life span as its cost to build.

"We strive to live up to our name in the way we conduct our business," says Seth Goldman, President and TeaEO of Honest Tea. "Going green within the workplace was a logical next-step for us."

"It's amazing how much of an impact companies can have when they decide to become environmentally conscious," says Anne Decker of Rill & Decker Architects, P.C., whose company designed the new office. "Making certain choices such as the kind of lighting you install or the location of your building in relation to public transportation or a bike trail can make all the difference. Honest Tea put thought into every aspect of their new office, making the space a wonderful place for employees and the environment."

-more-

Honest Tea's home office redesign includes:

The use of energy-saving lighting.

The use of recycled rubber in the flooring for the kitchen and hallways - The flooring is made from recycled tire rubber taken out of landfills all over the country. It is manufactured with a "green" process: using minimal water and reusing scrap to eliminate waste. The product is not heated during the manufacturing process, and the plants where it is produced have good air quality with minimal odor and no smoke stacks. The flooring contains no formaldehyde or PVC and is applied with a low-VOC emission adhesive.

Bamboo floors - Bamboo is a highly renewable resource growing two to three feet in the first 24 hours after sprouting and reaching a mature height and diameter in only six months. By using bamboo, Honest Tea contributes to the protection of endangered hardwood trees. Bamboo also benefits the environment in that it has a broad root structure that prevents soil erosion. The floors are from Dragonfly Bamboo, which uses a zero-formaldehyde glue.

The use of a recycled material for a custom-built work table - Honest Tea found a way to integrate its original tea-brewing infusion basket into the design of the table.

Reused desks and furniture - Rather than buying new office furniture, the company is reusing its old desks, and will only buy used furniture if needed.

Recycled tea crates from their tea manufacturer - To be used for reception tables and decorations around the office.

An IceStone Kitchen Island - made of recycled glass and concrete.

Windows that can be opened and closed - This is an energy-saving element as it allows employees to regulate temperature naturally and cut energy costs for heating and cooling.

A one-room open space office - This allows natural light from the windows to reach the entire office and cuts energy costs for lighting.

Recovered-brick support columns - Honest Tea retrieved used bricks from a Baltimore construction site.

The use of an energy-saving refrigerator in the kitchen - It is estimated to be 15 percent more efficient than current Federal Energy Standards.

A shower in the bathroom to encourage staff to bike, rather than drive to work - The office is located near the Capital Crescent Bike Trail with access to most of the DC metro area, and within walking distance of the Bethesda Metro tation for public transit access.

###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

WHAT: Honest Tea is extending a challenge to Montgomery County employers to join them in supporting employee health and wellness. Honest Tea has partnered with bicycle manufacturer, Jamis Bikes, to provide discounted bicycles to employers who distribute at least fifteen bikes to their employees this summer. Each employer who takes up the challenge between now and July 31 will receive one free case of Honest Tea to share with their employees for each bike they give away.

Honest Tea will extend this challenge Thursday, June 14 at the Alliance for Workplace Excellence Awards. The Alliance for Workplace Excellence is an organization that provides a variety of services that allow Montgomery County employers to build excellent places to work.

The Alliance will also be recognizing Seth Goldman, co-founder, president and TeaEO of Honest Tea, with the 2007 Visionary Leadership Award. Honest Tea as a company will receive a 2007 Workplace Excellence Award.

"By getting more people out of their car seats and onto their bike seats, we hope that this challenge will help employees get healthier as well as reduce traffic congestion and pollution in the DC area," says Goldman. Bicyclists and walkers arrive at work with less stress than those who commute by automobile. The Berkeley Wellness Letter reports that chronic exposure to traffic congestion lowers frustration tolerance, increases baseline blood pressure, negative moods, and aggressive driving habits. In contrast, bicyclists and walkers often report feeling relaxed and more alert after arriving at work, making them ready for a more productive day.

WHO: Goldman is an entrepreneur who has made a commitment to work-life balance and environmental sustainability part of his everyday work and life. Nine years ago, he founded Honest Tea, a company that is now the leader in the bottled organic beverage industry. His ongoing commitment to employee work-life balance has paid off in fueling the company's growth. In fact, Honest Tea has enjoyed a 65 percent compound annual growth rate since its start in 1998. The company was the first to market Certified Organic bottled tea as well as Fair Trade bottled tea and has initiated creative partnerships to support non-profit organizations, economically disadvantaged communities and environmental initiatives. Honest Tea was named to the WorldBlu List of Most Democratic Workplacesâ„¢ in 2007 and also received the Workplace Excellence Award from the Alliance for Workplace Excellence in 2006.

Jamis Bicycles rolled out its first Earth Cruiser bicycle in 1979 and has since built a reputation as a brand unmatched in performance, value and style. Jamis bicycles are sold in the U.S. from coast to coast and in over 40 countries worldwide.

WHY: This call to action is consistent with Honest Tea's ongoing commitment to employee health and wellness and work-life balance. This June, Honest Tea is giving each of its 50 employees a free Jamis Bike to use to bike to work, or whenever they choose, to increase fitness and exercise levels while enjoying time outdoors. Honest Tea has also recently launched a partnership with Jamis to give away over 500 bikes (Jamis Ranger SX) to its customers via a sweepstakes being held during June and July at various retailers throughout the country.

WHEN: Thursday, June 14, 2007
Awards Program - noon-1:30 pm

WHERE: North Bethesda Marriott Hotel and Convention Center

AWARD INFORMATION: Both the Workplace Excellence and Health & Wellness Trailblazer Awards were created to recognize visionary employers that are paving the way to a workplace where men and women are able to experience professional fulfillment and success and personal wellness not only at work, but also at home and within the community. In order to be considered for the awards, businesses were required to complete a comprehensive and rigorous assessment process led by an Independent Review Panel of professors, PhD professionals, and PhD students of business, industrial and organizational psychology, and Human Resources. All 60 employers demonstrated exemplary commitment to Supportive Corporate Culture and Management Practices; Family and Employee Friendly Policies and Practices; Strong Employee Health and Wellness Initiatives; Comprehensive Growth and Learning Opportunities; and Demonstration to Corporate Social Responsibility and Employee Volunteerism. It was required that each winner shows leadership of equal merit in these areas.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

With a growing body of research showing that beverages high in sugar and high fructose corn syrup are major contributors to childhood obesity, parents can get a healthy start to the school year by packing lunch boxes with Honest Kids, a new line of thirst quenchers from Honest Tea, makers of the number one selling organic bottled tea . Each variety in the Honest Kids line is USDA Certified Organic and contains less than half the sugar and calories of other kids' drinks on the market. Honest Kids comes in three varieties -- Berry Berry Good Lemonade, Goodness Grapeness and Tropical Tango Punch -- and provides a full day's supply of vitamin C in each serving.

Honest Tea, has introduced this new line just in time for the kick-off of the school year to provide kids with a great-tasting healthy drink option that is perfect for both school lunch boxes and after-school snacks. As companies continue to offer more and more super-sweet soft drinks, fruit juices and other beverages aimed at growing children, parents are at a loss to find healthier alternative drinks that their kids will enjoy.

"Even we were surprised to learn that most drink pouches have more sugar per ounce than a can of soda*," says Honest Tea co-founder, President and TeaEO, Seth Goldman. "What really convinced me that we needed to make this product was when my 12-year- old son asked why we were making healthy drinks for adults, while he was still taking flavored sugar water to school."

"The obesity epidemic among children is real," says Joanna Conroy, R.D., a nutrition expert who works with children. "Limiting calories and sugar in their beverages is a key element in helping them maintain a healthy weight. Honest Kids contains half the calories and sugar of most children's drinks, making it a healthier choice for parents while still offering a great taste for kids."

With only 40 calories and 10 grams of sugar per serving, here's a look at how Honest Kids new pouch drinks positively compare to other drink alternatives on market:

Product (amount per 6.75 oz serving)	Calories	Sugar (grams)	% RDA Vitamin C	High Fructose Corn Syrup?
RW Knudsen Grape	130	31	100%	No
Capri Sun Grape	100	25	20%	Yes
Hansen's Natural Fruit Punch	100	24	100%	No
Minute Maid Mixed Berry	100	23	100 %	No
Honest Kids	40	10	100%	No
Â	Â	Â	Â	Â
Coca- Cola Classic*	82	23	0	Yes

Honest Kids is available in 6.75 oz pouches sold individually or packaged 8 to a box. The suggested retail price is $4.99-5.49 per box or $.69-.99 per individual pouch. The thirst quencher line is currently available at Whole Foods stores and select Target stores.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea, the company that produces the top-selling bottled tea in the natural foods channel, is introducing nine new organic products in 2007 including new organic tea blends, new fruit-based thirst quenchers, larger size bottles and a new children's line. Fresh off another year of explosive growth and a major equity infusion, Honest Tea will be expanding its reach to new customers with expanded product lines and distribution. The company has averaged better than 50% growth for the past two years and recently took in $12 million from Stonyfield Farm, Inventages, an international private equity firm, and top-tier beverage distributors.

New Products:

Honest Kids - Organic Goodness for the Young and Young at Heart
Honest Kids, the nation's first organic kids' drink packaged in a portable pouch, is coming to a store or deli near you this spring. Each variety is certified organic and contains less than half the sugar and calories of other kid's drinks on the market while providing a day's supply of Vitamin C. Honest Tea co-founder, President & TeaEO, Seth Goldman said, "Even we were surprised to learn that most drink pouches have more sugar per ounce than a can of soda."

Joanna Conroy, a registered dietician who works with children, commented, "The obesity epidemic among children is real. Limiting calories and sugar in their beverages is a key element in helping them maintain a healthy weight. Honest Kids contains half the calories and sugar of most children's drinks, making it a healthier choice for parents while still offering a great taste for kids." Honest Kids is available in 6.75 oz pouches and comes in three flavors - Berry Berry Good Lemonade, Goodness Grapeness, and Tropical Tango Punch. Honest Kids pouches will come packaged 8 to a box and can also be sold individually.

Wake Up Your Senses with Energizing Sublime Mate & Red is Hot! Pomegranate Red Tea with Goji Berry Offers Naturally Caffeine-Free Brew
In keeping with the company's commitment to developing authentic beverages that support community development, Honest Tea is launching two delicious organic tea and juice blends in glass. Sublime Mate (pronounced mah'-tay), is an updated take on the traditional South American drink which is brewed from the leaves of the Yerba Mate tree. Sublime Mate offers a smooth brew blended with refreshing organic limeade, cane sugar, and a hint of ginger for an antioxidant-rich, low-sugar drink. "Sublime Mate is a perfect natural pick-me-up," said Seth Goldman. "The energizing zing of the added limeade rounds out the flavor, creating a tasty juice-meets-tea blend." Sublime Mate is available this spring in a 16 oz glass bottle.

Pomegranate Red Tea with Goji Berry is an organic brew of Fair Trade Certifiedâ„¢ rooibos and honeybush from South Africa fused with antioxidant-rich pomegranate and goji berry. Pomegranate Red is available in a 16 oz glass bottle and will be on store shelves this spring. "Red tea is growing in popularity," said Goldman. "Not only is it naturally caffeine-free, it's also naturally sweet so very little sugar needs to be added to make a great drink. We've added antioxidant-rich pomegranate and goji berry to give it a fuller, fruitier flavor."

Pomegranate White Tea with Açaí Delivers Antioxidant Triple Treat & Orange Mango with Mangosteen - A Tantalizing Tropical Thirst Quencher
Pomegranate White Tea with Açaí combines three antioxidant-rich ingredients - pomegranates, white tea, and the aç berry with less than three teaspoons of organic cane sugar per serving to create a delicious, delicate tea. "Not only is it delicious, but Pomegranate White Tea with Açaí is high in antioxidants, low in sugar and contains nothing artificial. It's great because of what isn't in it as well as what is," said Seth Goldman co-founder and TeaEO of Honest Tea. Pomegranate White is available in a 16.9 oz recyclable PET bottle and is currently in distribution nationwide.

Honest Tea is expanding its fast-growing Honest Ade line with Orange Mango with Mangosteen. Also packaged in PET, this delicious tropical organic thirst quencher features orange juice, mango, antioxidant-rich mangosteen and a hint of organic cane sugar. One serving of Orange Mango gives consumers a full-day's supply of vitamin C with half the calories of orange juice.

Just Green and Just Black: More to Love as Multi-Serve Bottles Introduced
In response to consumer requests, Honest Tea expands its line of ready to drink teas with the introduction of 64-oz multi-serve bottles. Just Green, and Just Black, the nation's first unsweetened organic bottled teas, are the company's first teas to be offered in the new size bottle which is recyclable PET #1. They are in stores now. "With the introduction of our new 64 oz bottle, our customers are getting more of a good thing," said Goldman. "With at least 8 servings per bottle, this new line is not only cost-effective for a tea-lover, but reduces packaging, and gives consumers, especially families, a healthier alternative to most multi-serve beverages on the market."###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea, maker of the nation's top-selling organic bottled tea*, announced today that it has received $12 million in equity financing from three primary sources: top-tier beverage distributors; Stonyfield Farm, Inc. and Inventages Venture Capital Investment Inc, an international private equity firm specializing in health science and wellness.

"The timing for this infusion is perfect," said Seth Goldman, President & TeaEO. "We've been enjoying strong growth since we started Honest Tea out of my house in 1998 but we're seeing sales and distribution reach a new level as consumers seek healthier beverages." Honest Tea co-founder and Chair, Barry Nalebuff said, "Whether it's the great taste, lower-calorie profile or organic formulations, people are responding to Honest Tea. This is the time to take things to the next level and now we have the financing and the partners to bring our tea to a mainstream audience."

The company, which accounts for 58% of the certified organic bottled tea market as tracked by SPINSscan*, had sales of $13.5 million in 2006 and has been averaging 50%+ growth for the past two years, will use the proceeds of the financing to hire new people to expand distribution and introduce several products in 2007 including new varieties, new packages, and a breakthrough children's line called Honest Kids.

*Data according to SPINSscan for the 12 month period ended December 2, 2006

Gary Hirshberg, President & CE-Yo of Stonyfield Farm, first joined Honest Tea's board when his company made an investment in 2002. "We have long supported Seth and Honest Tea's efforts to provide a quality product and capitalize on a growing market - most recently, we mixed Honest Tea's Kashmiri Chai with our organic vanilla ice cream to create our very popular Vanilla Chai ice cream," says Hirshberg. "This stepped-up investment reflects our continued excitement and renewed confidence in the potential for Honest Tea to become one of the nation's top organic beverage companies."

Dr. Gunnar Weikert, Chairman of Inventages, will join Honest Tea's board, alongside Hirshberg, Goldman and Nalebuff. The other board members are Jeffrey Swartz, President & CEO of The Timberland Company, Tim Tenney, President & CEO of Pepsi-Cola of the Hudson Valley and Robin Prever, former CEO of Saratoga Beverage Group. "Honest Tea has shown that consumers are passionate about a bottled tea that actually tastes like tea, not liquid candy. We see great potential in what Honest Tea has started and we look forward to helping the enterprise grow." said Weikert.

NEW PRODUCTS
Honest Tea has several new varieties it is launching in the first quarter of 2007:

In 16.9-ounce recyclable PET bottles
Pomegranate White Tea with Açaí
Orange Mango, Organic Thirst Quencher

In 16-ounce glass bottles
Pomegranate Red Tea with Goji Berry
Sublime Mate - yerba mate with lime

Honest Kids
The nation's first organic kids drink packaged in a portable pouch, in three flavors, Berry Berry Good Lemonade, Goodness Grapeness, and Tropical Tango Punch. Each variety is certified organic, contains less than half the sugar and calories of other kid's drinks on the market and provides a full day's supply of Vitamin C.

In 64 ounce PET multiserve bottles
Just Green and Just Black - unsweetened, organic and Fair Trade teas in family sizes. ###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea, the nation's top-selling brand of organic bottled tea is expanding its line of ready-to-drink beverages with the addition of Pomegranate White Tea with Acai. Three antioxidant-rich ingredients - pomegranates, white tea, and the acai berry are combined with less than three teaspoons of organic cane sugar to create a delicately flavored tea perfect for the tea-lover as well as the health-conscious consumer.

"Not only is it delicious, but Pomegranate White Tea with Acai is high in heart-friendly antioxidants, low in sugar and contains nothing artificial. It's great because of what isn't in it as well as what is," said Seth Goldman TeaEO of Honest Tea.

A serving of Pomegranate White Tea is 35 calories per 8 oz. serving which is about half the calories of most other pomegranate teas on the market. The new tea will be available for distribution fourth quarter of 2006 and is bottled in recyclable PET #1.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea, the company best known for its award-winning brand of organic bottled teas is at it again, taking a great drink idea and making it better, healthier, and in our opinion, tastier. Pomegranate Blue, a new entry in the Honest Ade line of organic thirst quenchers, leverages the power and taste of pomegranates and blueberries, delivering a light, crisp flavor with only 50 calories per serving. That's about 1/3 the calories of most other pomegranate drinks on the market. In addition to the great taste, each bottle delivers an impressive 200mg of antioxidants, as much as a serving of spinach. And while we think spinach is great, Honest Ade Pomegranate Blue doesn't get caught in our teeth.

Pomegranate Blue serves up more than antioxidants according to Seth Goldman, company co-founder and TeaEO. "Most pomegranate drinks on the market would make my lips pucker because they are so sweet. Pomegranate Blue has just a hint of sweetness, which means the customer is getting more of the good stuff and fewer calories."

Pomegranate juice is poised to be the unofficial ingredient of the year as researchers tout its heart healthy and cancer-fighting properties. A recent USA Weekend article named pomegranate juice as the "new powerhouse” and we think Honest Tea's Pomegranate Blue will pack a punch with consumers."

2009, when nearly 70 percent of the population will be overweight. The Organic Trade Association last reported in 2003 that organic food sales were $10.4 billion, with sales increasing at about a 20 percent annual rate since 1990.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea, the best-selling brand of organic bottled tea, (according to SPINscan), has launched the nation's first line of unsweetened organic ready-to-drink teas. Just Black Tea™ and Just Green Tea™, introduced at the Winter Fancy Food Show, also have the distinction of being Fair Trade Certified™.

Honest Tea became the first company to offer an organic bottled tea with First Nation Peppermint in 1999, and the first to offer a Fair Trade Certified tea with Peach Oo-la-long Tea in 2003. Now the company is continuing its role as an innovator, by offering Just Black Tea™ and Just Green Tea^TM teas, the first organic Fair Trade Certified unsweetened tea on the market. USDA Organic certification means that the ingredients in the tea are grown and processed without any chemical pesticides or fertilizers. Fair Trade certification ensures that workers on estates receive a fair wage, decent working conditions, additional funding for social development projects and that the estate complies with specific criteria set by Fair Trade Labelling Organizations International and TransFair USA.

"With Just Black Tea™ and Just Green Tea™, you'll taste just the highest quality black or green tea -- unsweetened and naturally delicious. We're also excited that we are able to build on Honest Tea's commitment to justice by selecting Fair Trade suppliers," said Seth Goldman, President & TeaEO of Honest Tea. "Pure tea is the world's second most popular beverage, after water. This recipe is how most people around the world enjoy their tea. In addition, the health benefits of Just Green Tea™ and Just Black Tea™ will also have a wide appeal with health conscious consumers. Both teas have zero calories. Just Green Tea™ has the added benefit of EGCG antioxidant power and Just Black Tea™ is packed with L-Theanine, an amino acid that helps boost the body's immune system," said co-founder Barry Nalebuff.

Maya Spaull, Tea Program Manager, TransFair USA, said, "With the launch of their new Fair Trade Certified™ Just Green Tea™ and Just Black Tea™ bottled teas, Honest Tea has deepened their commitment to creating meaningful partnerships with tea laborers and their families -- a partnership that empowers workers both socially and economically." By purchasing Fair Trade Certified™ tea products, consumers directly support improvements in education, healthcare and housing for tea growing communities. Look for Just Black Tea™ and Just Green Tea™ in early spring, wherever you purchase Honest Tea in glass bottles.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Honest Tea, the best-selling brand of organic bottled tea (according to SPINscan), was awarded the Best Bottled Tea of 2005 by BevNET.com, a leading beverage industry publication.

The award was given to Honest Tea's Pearfect White Tea, a flavorful organic blend of white tea and pear puree, slightly sweetened with organic cane sugar. This win comes on the heels of Honest Tea's Mango White Tea winning Taste of Expo at the 5th Annual Taste of Expo held during the Natural Products Expo East in September. Both wins showcase Honest Tea's innovative mission of making great-tasting, truly healthy organic beverages.

BevNET.com had this to say about Pearfect White Tea, "Combining a level of sweetness that approaches the mainstream with hot natural consumer-type ingredients like white tea and organic cane sugar, with Pearfect White, Honest Tea is taking its best shot at bringing the Whole Foods and 7-Eleven crowds together. There's lots of appeal here."

Seth Goldman, President & TeaEO of Honest Tea, said, "We are thrilled to receive this award from the experts at BevNET.com. It shows that if you really get to know your consumers, you can create in a galley kitchen what the big guys can't make in their multi-million dollar R&D labs."

The white tea in Pearfect White is grown from the same plant as black and green tea, but picked at a "youthful" stage. The leaf buds are covered with fine "silvery" hairs and have a light, clean taste. White tea delivers the same potent antioxidants as green teas, but with approximately 1/8th the caffeine of coffee. It is more rare than black, green, or oolong teas and was traditionally reserved for Chinese royalty. ###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA, MD, November 18, 2004 - In response to strong interest from retailers and restaurants, Honest Tea is introducing a complete line of USDA Organic individually overwrapped tea bags. The attractive new packaging features the easily recognized Honest Tea "T" logo along with a colorful palette of boxes and envelopes.

Unlike most tea bags which are made with pulverized tea dust and fannings, the new bags are made with larger leaves for a more potent and flavorful infusion. "We like to think of it as loose-leaf tea without the mess," says Honest Tea President and Tea-EO, Seth Goldman. The tea bags are also dioxin-free and staple-free, making the tea bags biodegradable. These foodservice friendly boxes feature a punch-out slot for easy dispensing and include both vertical and horizontal graphics panels for greater flexibility in merchandising.

The beautiful new line will be cost-competitive, making the bags an affordable luxury. Co-founder Barry Nalebuff states, "Our objective is to make great tasting organic tea an everyday indulgence. We did it with our bottled tea - and our hope is that the new tea bag line will do the same." The new line will keep the same SKU numbers as the original tea bags, but will carry a significantly lower price point; the new line has a recommended retail price of $3.99.

Three of the varieties; Kashmiri Chai, Assam Black and Earl Grey, are Fair Trade certified by Transfair USA. "We are glad that we can expand our commitment to Fair Trade. Our commitment to social responsibility is a process, and the expansion of our Fair Trade offerings represents another step forward," states Seth Goldman.

All varieties will maintain the same name with the exception of Haarlem Honeybush which has been renamed Red Bush Blend to better convey its South African red tea origins.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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NEW YORK, NY, June 27, 2004 - Honest Tea, a leader in product innovation and social responsibility, today became the first company to offer organic ready-to-drink tea in 100% recyclable plastic bottles. The bottle's breakthrough panel-less design presents a sleek, eye-catching look that highlights the healthy, low-sugar/low-carb profile of the teas. The line was unveiled at the New York Fancy Food Show on Sunday, June 27, 2004.

"We wanted to develop an exciting package that complements our glass line while allowing people to enjoy our tea in new places," said Seth Goldman, President & Tea-EO of Honest Tea. "And we wanted to do it in a way that didn't compromise our brand or our commitment to sustainability." The innovative package utilizes a new filling technology that eliminates the need for heat expansion panels and ribs found on most hot-fill plastic bottles. As a result, the new panel-less design provides a cleaner, more elegant look that captures the high-quality appearance of glass.

Consumers will enjoy the same high quality and taste of Honest Tea in the new bottles. Brewed with USDA-certified organic blends of the finest tea leaves and sweetened with natural sugars, agave syrup or honey, the 15.5 ounce plastic bottles are available in four organic varieties: Green Dragon Tea - an antioxidant rich green tea; Lori's Lemon Tea - Honest Tea's take on the classic black tea with lemon; Peach Oo-La-Long - the only Fair Trade bottled tea; and Black Forest Berry - a caffeine-free fruit infusion. Each variety contains 30 calories or less and 7.5-9 grams of sugar/carbs per 8 ounce serving, approximately one-third the sugar found in most bottled teas.

The plastic bottles are being launched on the East Coast this month and are expected to rollout nationally later this year. The company's first delivery went to Independence Air, the maverick airline that took off from Washington-Dulles airport on June 16. "We're thrilled to have Honest Tea on board," said Celia Stokes, Vice President of Marketing at Independence Air. "Their high-quality and unique blends are a great match for our customers who are tired of settling for mediocre service and the same-old drink choices." Honest Tea co-founder Barry Nalebuff commented, "Just like us, Independence Air is a challenger brand with a great concept and entrepreneurial spirit taking on an industry dominated by giants. We are delighted to be their partner."

The new bottle is another "first" for the best-selling brand of organic bottled tea (as tracked by SPINSscan). Honest Tea has continually pushed the envelope on product innovation and social responsibility since it was founded out of Seth Goldman's house in 1998:

First to introduce an organic bottled tea, First Nation Peppermint, 1999 First to create a Fair Trade bottled tea, Peach Oo-La-Long, 2003 First to establish an entire product line of certified organic bottled teas and tea bags, 2004

In its search for packaging alternatives, Honest Tea quickly found that not all plastics are created equal. Some, such as PVC (polyvinyl chloride 3), are known to have harmful effects on health and the environment. PVC is difficult to recycle and contains harmful ingredients that can result in the release of carcinogenic toxins in the food chain and the ecosystem. By contrast, the PET plastic in Honest Tea's new bottle is fully-recyclable and is widely considered the most environmentally-friendly form of fossil-fuel derived plastic.

"Sustainability is not an end-point, but a journey," said Goldman. "Just as we started with a few organic ingredients and eventually converted our whole product line to USDA Organic, this new bottle is an exciting development for us. We will continue to search for ways to reduce our impact on the environment while creating delicious, healthy products."###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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LOS ANGELES, May 13, 2004 - What do organic bottled tea and the world's first hybrid SUV have in common? Both offer customers "no compromise" alternatives, and both will be touring the East and West coasts for what Ford and Honest Tea are calling "The Great Tea Escape."

This summer, Ford is partnering with Honest Tea to give customers a sneak peak at the 2005 Ford Escape Hybrid. "The Great Tea Escape" will be touring the country sampling Honest Tea's organic bottled iced tea and educating customers about the all-new Ford Escape Hybrid. Over the next three months, two Honest Tea-branded Escape Hybrids will appear at hundreds of events on the East and West Coast - film festivals, road races, concerts, the Green Festivals and hundreds of natural foods grocery stores. Throughout the summer, Ford and Honest Tea also will run promotions with a select retail partner that will include a sweepstakes drawing where one lucky customer will win one of Honest Tea's ëGreat Tea Escapes.'

"Both organic foods and hybrid vehicles represent a rare chance to take our society in a more sustainable direction by offering consumers the opportunity to make healthier choices for themselves and the environment," said Seth Goldman, co-founder and president of Honest Tea. "We are delighted to partner with Ford to raise awareness about hybrid transportation."

The Escape Hybrid is one of the most important deliverables on Ford's promise to help create a better world. Achieving between 35 and 40 miles per gallon in city driving, it combines near-zero emissions and the fuel economy of a full hybrid-electric system with the go-anywhere capability, toughness and cargo capacity of the Ford Escape - America's best-selling compact SUV.

"This is not just a traditional marketing relationship," said Sheri Shapiro, Ford Escape Hybrid marketing manager. "Throughout the summer, Honest Tea will use the Escape Hybrid to carry cargo throughout major metropolitan areas - and that's exactly the way this vehicle is meant to be used. It gets its best gas mileage in stop-and-go city driving and it's a real Ford SUV, so it can carry five people and their stuff comfortably, with virtually no emissions."

Ford recently invited media and celebrities to drive the Escape Hybrid throughout Manhattan to determine how far it could go on one tank of gas through New York City's treacherous traffic. After 37 non-stop hours of driving, the Escape Hybrid traveled an astonishing 576 miles on 15 gallons of fuel with near zero emissions -- resulting in fuel economy of better than 38 miles per gallon.

"We proved that the Escape Hybrid will perform exceptionally well in the worst traffic imaginable with clean efficiency," said Shapiro. "As the cleanest, most fuel-efficient SUV, we believe the Escape Hybrid not only aligns with the attitudes and values of Honest Tea customers, but it meets their vehicle needs as well."###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, MD - January 9, 2004 -- There was a time when consumers felt comfortable washing their fruits and vegetables to rid them of pesticides used in conventional (non-organic) farming. But with growth hormones used in dairy, fear of mad cow disease in meats and other food uncertainties, consumers are turning more and more to organic foods, those produced without the use of toxic and persistent chemicals. Honest Tea, the nation's leading organic bottled tea brand, has just achieved full USDA organic certification for its entire line of tea bottles and bags -- the first and only in the industry with this distinction.

In going through the certification process, the company learned what many consumers don't yet know about conventionally grown tea - that pesticides aren't scrubbed off. "Tea bushes from conventionally (non-organic) farmed tea estates are sprayed heavily with chemical fertilizers and pesticides that remain in the soil and on the leaves through the brewing process, and end up in the bottle or teacup," said Anupa Mueller, representative of Makaibari Tea Estate in Darjeeling, India, one of Honest Tea's suppliers. At Makaibari, the leaves are grown organically as well as bio-dynamically, a system designed to heal and improve the soil. Honest Tea's line of 20 varieties in bottles and bags now offer peace of mind to consumers looking for organic leaves and herbs that are both delicious and free of toxic and persistent pesticides, herbicides or other chemicals.

"We are excited about what complete organic certification means for our customers and for our company," said Seth Goldman, co-founder and Tea-EO "Going through the certification process enabled us to refine and improve the entire line," he added. Moroccan Mint is one of those teas that were improved through the organic reformulation process. It is now the bestselling bottled tea in the natural foods industry according to SPINSscan (July 2003).

There are myths and facts about organic that Goldman experienced personally during this process. One myth is that conversion means swapping organic ingredients for non- organic ingredients. When tackling Black Forest Berry, one of Honest Tea's top-sellers, Goldman and co-founder Barry Nalebuff had to start from scratch and ended up adding new ingredients, such as organic blueberries." The new organic Black Forest Berry is now, according to Goldman and consumer taste testers, "a cleaner, fresher tasting tea" that became greatly improved over the non-organic version.

In addition to Honest Tea's new organic certification, some of their teas such as Moroccan Mint and Green Dragon Tea were found to have the highest level of the key antioxidant Epigallocatechin Gallate (EGCG) of any bottled tea in the United States. (New Use Agriculture and Natural Plant Products Program at Rutgers University). EGCG has been shown in many recent clinical studies including those of the American Institute for Cancer Research to be effective in reducing risk for many cancers. For details about these studies and the health benefits of green tea, see aicr.org/research/.

Honest Tea worked with its suppliers in India, China, South Africa, and Central America to complete its shift toward organics. Despite the shift to more selective ingredients, Honest Tea plans to maintain its current price points. "We believe that our product line, and organics more broadly, need to remain competitive with conventional items. We want our teas to be an affordable, healthy indulgence," said Honest Tea co-founder and Chairman Barry Nalebuff.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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SAN FRANCISCO, Sept. 16, 2003 - Visa USA and Inc. magazine today announced that Honest Tea owner and co-founder Seth Goldman is the winner of the Visa Business - Inc. 2003 "Dream Big" contest, a nationwide search for creative and innovative entrepreneurs who have achieved their small business dreams. Goldman, whose Bethesda, Md.-based company produces and distributes all natural, bottled tea beverages throughout the United States, was chosen from more than 100 qualified applicants as this year's small business role model.

Despite the many challenges associated with launching and sustaining a prosperous small business, particularly in today's economic environment, Goldman has been able to transform Honest Tea from its humble beginnings as a small startup business in his guest bedroom to the best selling brand of bottled teas in the natural foods industry.

"To win this national contest and be recognized by Visa and Inc. is an honor," said Seth Goldman, president and chief executive officer, or "TeaEO," of Honest Tea. "It is a powerful reminder that with the right discipline and passion, you can accomplish your dreams. It hasn't been easy, given that several huge companies dominate the beverage industry, but Honest Tea has persevered to become the nation's leading brand of natural and organic bottled tea."

Small businesses like Honest Tea are an essential part of the U.S. economy. In fact, more than 99 percent of U.S. employers are small businesses, according to the U.S. Small Business Administration. America's 23 million small businesses employ 50 percent of the private work force, generate more than half the non-farm national gross domestic product (GDP) and are the principal source of new jobs in the U.S. economy.

"Seth's determination and persistence to create a product in a saturated market with established competitors is a compelling story about an entrepreneur who wasn't afraid to dream big," said Jean Burkhart, vice president of Visa Business at Visa USA. "Visa's main objective is to help small business owners grow their companies by providing them with products that enable them to focus on what matters most ó their businesses. Hopefully our contest will inspire other entrepreneurs to pursue their goals of managing successful organizations."

Goldman's vision for Honest Tea began to emerge in the mid-1990s when he studied under professor Barry Nalebuff at the Yale School of Management. During a classroom discussion, the two discovered a common interest in creating a less sweet, great tasting, all natural beverage that filled the void between existing beverage product categories that were either super sweet or flavorless.

Several years later, with the support of his wife and with Nalebuff's guidance, Goldman began the process of researching and creating a unique tea beverage. He also developed a business plan that included a pledge to support economically disadvantaged communities whenever possible. In doing so, the company introduced what is believed to be the first "fair-trade" bottled tea program designed to direct a portion of proceeds to education, health care and other community needs. Today, Honest Tea products are featured in some of the nation's largest supermarket and natural food retail chains. In 2002, Honest Tea booked nearly $5 million in gross revenue.

As this year's "Dream Big" winner, Goldman and Honest Tea will be featured in the October issue of Inc. Goldman will also receive a consultation with a small business expert and vacation package for two. Three contest finalists ó Developmental Therapy Assoc. Inc., Dirty Dogs Pet Group and 1-800-Got-Junk? ó will also be featured in Inc.'s October issue, which is expected to be on newsstands Sept. 30.

About the Visa - Inc. Dream Big Contest The Visa Business - Inc. magazine 2003 "Dream Big" contest was created to recognize the most creative and innovative entrepreneurs who have realized their small business dreams. Both Visa and Inc. are dedicated to serving the small business market segment and helping entrepreneurs achieve success. The Visa Business suite of payment products helps small business owners manage their finances, cash flow and accounting processes more efficiently, enabling them to focus on what matters most ó running their business.

About Visa USA Visa is the world's leading payment brand and largest consumer payment system, enabling banks to provide their consumer and merchant customers with a wide variety of payment choices. Nearly 21,000 financial institutions worldwide rely on Visa's processing system, VisaNet, to facilitate $2.5 trillion in annual transaction volume with virtually 100-percent reliability. Consumers in more than 150 countries carry more than 1 billion Visa-branded cards, accepted at millions of locations worldwide. Within the United States, nearly 14,000 financial institutions issue 396 million Visa cards, accounting for more than $1 trillion in annual transaction volume. Visa offers a trusted, reliable and convenient way to access and mobilize financial resources ó anytime, anywhere, any way.

About Inc. Inc., the only major business magazine dedicated exclusively to owners and managers of growing private companies, delivers real solutions for today's innovative company builders. It provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing and technology. Inc. is also the only publication that focuses on small-to-medium size businesses responsible for more than half the nation's gross domestic product and 70% of its new jobs. And Inc. looks beyond work to address the entrepreneurial lifestyle. Inc., a Gruner + Jahr USA publication, inspires and informs, with cutting edge coverage that reflects our readers' energy, brashness and imagination.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, MD - May 16, 2003 Honest Tea, the nation's leading brand of natural and organic bottled tea, announced that its newest tea, Peach Oo-la-long, would be the first bottled tea in the US to carry the Fair Trade logo. The leaf, oolong tea used to brew the newest Honest Tea comes from Makaibari tea plantation in Darjeeling, the first tea garden in that region to be Fair Trade certified. The Honest Tea supplier has won many awards for its organic and biodynamic agricultural practices.

Fair Trade certification in general, and specifically at Makaibari, ensures that workers on estates receive a fair share of profits and that the estate complies with specific criteria set by Trans Fair International to ensure equality and fairness. A joint body of workers decides which community development projects get funded from the profits. Environmental programs such as integrated pest management or organic agriculture are also part of the criteria for certification. Fair trade is often seen as the social side of organic production, taking into account workers' rights and economic development whereas organic defines the manner in which the product is grown.

"Fair trade is about people whereas organic is about the earth," said Anupa Mueller, President & Owner of Eco-Prima tea importers. Eco-Prima supplies Honest Tea with oolong from Makaibari.

"The holistic system that embodies Makaibari is one that accounts for the livelihood of the worker and environment in which he/she works. In my view, you can't have one without the other," added Mueller.

Honest Tea is committed to creating partnerships with suppliers and growers that support economic and community development. "Having the first Fair Trade Certified bottled tea is exciting, but we also recognize Fair Trade is still in its infancy," said Seth Goldman, TeaEO of Honest Tea. "Large tea producing countries such as China are limited in these certification processes, and small farmers are often at a disadvantage. However, Fair Trade is an important step toward improving working conditions for tea growers. We look forward to Fair Trade being embraced by more growers, producers and consumers so that we can work to develop an international standard that is widely recognized," Goldman added.

For more information about Makaibari tea garden, visit www.makaibari.org.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, MD - May 5, 2003 Tea is clearly not just for sipping anymore. A new report recently released from the Proceedings of the National Academy of Sciences, revealed that five cups per day of black tea is effective in boosting the body's defenses against infection through a substance called L-theanine, which protects against disease by attacking bacteria, viruses and fungi. The results of the study on humans who drank five cups of tea per day showed that their blood cells responded five times faster to germs than the cells of coffee drinkers.

This is good news for Honest Tea, the leading organic bottled tea maker whose levels of L-theanine were significantly higher than other commercial brands. The Maryland-based company brews its black, green and herbal teas using whole leaves and adding just a touch of sweetener as an alternative to the highly processed, syrupy-sweet teas and tea-flavored drinks flooding the market. In an independent study from Rutgers University, Honest Tea's levels of L-theanine per 16 oz was 15.2 mg, higher than other brands including Lipton (10.2 mg), Snapple (5.2 mg) and Nestea (1.7mg).

Green Tea Recent studies supported by the American Institute for Cancer Research (AICR) show green tea as another powerful immune booster from the active ingredients such as polyphenols and flavonoids, both potent antioxidants that have been shown in these studies to help fight and prevent cancer. Honest Tea recently joined forces with AICR to help get the word out about the benefits of green tea through AICR's web link, www.aicr.org/greentea. Green Dragon Tea, Honest Tea's newest offering, contains the highest amount of disease-fighting catechin, Epigallocatechin Gallate (EGCG), 99.9 mg per 16 oz, compared to mainstream competitors whose levels range from 7.6 mg to 9.8 mg per 16 oz, according to the Rutgers University analysis. ###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, MD - January 20, 2003 - Honest Tea, the leading organic bottled tea company is getting a taste of the sweet life. Now in only its fifth year, the Maryland-based tea company has experienced a 110% annual growth rate since it started and is currently growing (53.8%) faster than mainstream ready-to-drink bottled tea competitors such as Nantucket Nectars (11.3%), Snapple (10.8%), and Arizona (8.7%). (AC Nielsen Scantrack: SPINS NaturalTrack, Nov 2002). Their secret? The organic and natural tea brand offers consumers refreshingly different beverage choices than that of their competitors - unsweetened, barely sweetened, and with the two newest offerings, just a "tad sweetened." The new Green Dragon Tea and Peach Oo-la-long bottled teas have only 30 calories, taste great, are certified organic and offer more antioxidant benefits far beyond other bottled green teas. Honest.

Green Dragon Tea and Peach Oo-la-long are being launched this month nationwide and will be rolling out onto the shelves of grocery, natural food, convenience and other grab and go outlets. The two new additions are certified organic and "a tad sweet," delivering more sweetness to the taste than other Honest Tea products, but only 30 calories compared to Snapple Lemon (100 calories), SoBe Green tea (90 calories), and many other bottled beverage competitors. Both teas introduce unique taste combinations to the category such as Peach Oo-la-long, pairing the brightness of peach puree with the smokiness of oolong tea leaves, and Green Dragon Tea, pairing the unique flavor of green tea with passion fruit. Both teas offer benefits far beyond their delightful taste combinations and low calorie profiles.

Foods that Fight Cancer Honest Tea's new Green Dragon Tea is rich in Epigallocatechin Gallate (EGCG), the most powerful antioxidant in green tea. According to Dr Hasan Mukhtar, Professor at Case Western Reserve University and one of the nation's leading researchers in this area, "adding four cups of green tea to your daily diet may lower your risk of cancer." Dr Mukhtar and several scientists are researching the benefits of cancer fighting foods such as green tea to learn more about the links between cancer prevention, nutrition and diet. Their clinical summaries along with other research findings can be found at http://www.aicr.org/research/grantsearchdetail.lasso?grantname=tea. Very recently, human clinical studies have begun to explore consumption of green tea among cancer survivors. Preliminary results suggest that regular consumption (3 or more cups/day) of green tea is associated with reduced recurrence of early (Stage I) breast cancer and other studies have associated regular usage of green tea with lower risk for bladder, colon, stomach, pancreatic and esophageal cancers. Honest Tea's bottled green teas are made with real tea leaves and therefore are rich in antioxidants, unlike many of their bottled tea competitors.

A portion of the proceeds from the sales of Green Dragon Tea will go to support the American Institute for Cancer Research (AICR). This effort will also help Honest Tea consumers learn more about the cancer-fighting benefits of the Green Dragon Tea product. Tea, in general, both black and green, contains numerous active ingredients, including polyphenols and flavonoids, which are potent antioxidants. According to AICR, many laboratory studies have shown that green tea has been shown to slow or completely prevent cancer development in colon, liver, breast and prostate cells. Other studies involving green tea have shown similar protective effects in tissues of the lung, skin and digestive tract. Green Dragon Tea features the AICR logo on its front label and the website on its back label (www.aicr.org/greentea), driving more individuals to learn about the unique cancer-preventing properties of green tea.

Organic - Leaves of a Different Nature Like the majority of Honest Tea products, the two new teas are certified organic. Peach Oo-la-long introduces the unique taste of oolong tea to consumers in a new grab and go form. While oolong is from the same plant as green and black tea, it ferments more than green tea but less than black, producing a subtle and sophisticated taste. And for tea drinkers who want only the taste of the leaf, not chemical or pesticide residues used in conventional tea agriculture, Honest Teas can deliver. Honest Tea's oolong tea leaves come from the Makaibari Tea Estate in Darjeeling, India, one of the most environmentally innovative gardens in the world. Not only is the tea organically grown without the use of toxic and persistent chemicals, but the tea is also grown bio-dynamically, that is, in an eco-system that is designed to heal and improve the soil. The combination of this soil program with promotion of natural undergrowth, forestation and wildlife make the garden greener and less vulnerable to the elements and mudslides that imperil most conventional Darjeeling estates.

An Opus of Your Own In keeping with the playful taste combination of Peach Oo-la-long, the bottled tea label features America's favorite penguin, Opus, from the Bloom County comic strip. Berkeley Breathed, Pulitzer Prize winning cartoonist and creator of the strip, is both one of Honest Tea's earliest customers and an investor in the company. "There will never be a penguin as beloved, innocent, offbeat and hilarious as Opus," said Seth Goldman, President and TeaEO of Honest Tea. "We are delighted to have him front and center on our newest addition and hope our customers can take as much pleasure in the taste, name and character behind Peach Oo-la-long as we had creating it," added Goldman. Opus appeared in the syndicated cartoon strip, Bloom County, nationwide from 1980 to 1995.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA, MD (August 2002) - Honest Tea, the best-selling maker of lightly sweetened bottled iced tea in the country, is introducing two new tea bag varieties just in time for fall and winter sipping.

Chamolime is a caffeine-free blend of organic chamomile and sun-dried crushed limes from Guatemala. The tea has a light and soothing taste. Haarlem Honeybush is an organic herbal tea from South Africa, first introduced as a bottled tea variety in the spring of 2002. The taste of Honeybush, which is from the same plant family as rooibos, has hints of honey and apricots.

Both varieties and the full line of Honest Tea tea bag flavors are now available in new, colorful cylinders. The new containers, which each hold 18 bags, are made of 100 percent recycled materials and take up less space, both on the grocery store and kitchen shelves. The lids of the containers are made of #2 recyclable plastic as well.

"We love introducing new teas, especially when they have such complex and wonderful tastes," said Seth Goldman, president and TeaEO of Honest Tea. "It's even more exciting when we can find ways to produce teas in community development partnerships. The limes for the new Chamolime variety, which are dried in the sun for four months before being shattered, are purchased from Cooperativa, El Limon, a Guatemalan farming co-operative. "Honest Tea's purchase of dried limes represents the co-op's first sale to the United States," added Goldman.

"We raise the best limes in the world and have the optimum conditions for drying them in the sun, confirmed Chalo Arriaza, General Manager of the Cooperativa, El Limon. "As the largest employer in the area, we have brought hope and pride to this community by providing a market for locally grown limes. This has had a huge financial impact on the local economy."

Honest Tea purchases the honeybush for its new teas from the Haarlem Honeybush Tea Group (Heuningbos tee Vereniging), an association of farmers from Haarlem, a subsistence farming community in the western cape province of South Africa. Honest Tea is sharing a portion of the sales with the farmers to help them expand their production capacity.

"The partnership between Honest Tea and the Honeybush farmers of Haarlem is an exciting step for the economic hopes of this community," read a statement by the Haarlem Honeybush Tea Group (Heuningbos tee Vereniging). Working with companies like Honest Tea has provided the group with the ability to apply for more land and expand its plantations to achieve higher production. A growing number of farmers are interested in farming honeybush, which means that more tea can be produced in the future for the local or international market. "As Haarlem has a very high rate of unemployment, our growers group is proud to be associated with job creation and positive growth in the communityÖOur dream is to make the world aware of South African natural products and a heritage to be proud of and to be economically sustainable in the production of the Honeybush plantÖAll of these can be achieved through successful business relationships such as Honest Tea." -

While many other tea bags are filled with tea dust and fannings, Honest Tea's whole-leaf tea varieties are different. Each Honest Tea bag contains at least 1.5 grams of whole-leaf tea, not chopped or cut, keeping more of the robust tea flavor intact. Each tea bag has an -more- innovative one-piece, tag-and-bag design, with no staple or string, making them fully biodegradable. Inside, the unbleached tea bag is fresh, full-leaf, flavorful tea.

"Our tea bags provide consumers with the closest thing to loose leaf without the mess or clean up, and our new packaging showcases our continued commitment to environmental responsibility by providing an airtight container without having to use overwraps," added Goldman.

Similar to all other Honest Tea packaging, the new Chamolime and Haarlem Honeybush labels showcase artwork from the culture of the tea inside. The Chamolime label features a colorful view of farmers in a Guatemalan citrus grove, and the Haarlem Honeybush label includes a beautiful view of Haarlem, painted by self-taught local artist, Avril du Preez. The newly introduced tea bag varieties join Honest Tea's five other organic tea bag versions that include: Jiangxi Green, Assam, Earl Grey, First Nation Peppermint, and Moroccan Mint.

English and French language ingredient listings are now included on each package. Both new teas are available throughout the United States at Wild Oats and independent natural food markets and in Sobey's, the largest grocery chain in Canada. The suggested retail price ranges from $3.99-$4.99.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA, MD. (June, 2002) - Honest Tea, the top-selling and fastest-growing maker of bottled iced tea in natural food supermarkets, according to recent data from SPINscan, is adding the first unsweetened organic tea -- a black tea with lemon -- to its existing line of nine freshly brewed and lightly- sweetened, bottled teas. Called Lori's Lemon Tea, this new bottled tea variety features the clean taste of organic black tea with organic lemon juice, making for a delicious and satisfying real tea taste.

The winning Lori's Lemon Tea label was designed by Lori Andrews, an Honest Tea drinker and aspiring graphic designer whose label design was selected from dozens of entries submitted by Honest Tea customers around the country.

Honest Tea Introduces First Unsweetened Bottled Tea/page 2

"This is my first printed design work," said Andrews. "I'm excited that people will see my art on store shelves, and I hope this recognition is a first step in helping me to fulfill my dreams of becoming a graphic designer."

Andrews, 23, lives in Hamilton Ohio, just outside of Cincinnati. She learned about Honest Tea's logo design contest after purchasing Honest Tea at the Jungle Jim's International Farmer's Market near her home and visiting the company's website to learn more about the variety of flavors she could buy in the future.

The contest was judged by co-founders Seth Goldman and Barry Nalebuff, fashion designer Eileen Fisher and Pulitzer Prize-winning cartoonist and creator of the comic strip Bloom County, Berkeley Breathed. "A black tea with lemon is the traditional favorite around the Breathed homestead, so it was with deadly seriousness that I approached the selection of logo design for Honest Tea's newest flavor. This time, this one time, there shall be no penguins to be found whatsoever in the artwork. The rest of the team picked up the ball and here we are with another tasty and artistic hit for Honest Tea," stated Breathed. Eileen Fisher added, "I liked the soulful way Seth and Barry approached this projectÖvery consistent with their product."

"Lori's Lemon Tea is a creative collaboration between Honest Tea and our customers. We heard their request for an unsweetened black tea with lemon and then took it one step further by enlisting their help in creating a label," said Seth Goldman, president and Tea-EO of Honest Tea.

According to Goldman, a recent study published by Giant Supermarkets of Maryland confirms that drinking one 20-fluid ounce soft drink every day for a year adds more than 90,000 calories to an individual's diet. "Substituting an unsweetened beverage can lead to a weight loss of more than 26 pounds in a year," the study said. Citing Americans' sharp increase in sugar consumption, a broad array of health and nutrition experts have recently asked the federal government to commission a National Academy of Sciences (NAS) study on the health consequences of sugar consumption. The experts cited medical evidence indicating that diets high in sugar can promote obesity, kidney stones, osteoporosis, heart disease, and dental caries. "Our commitment to developing less-sweet, great-tasting teas, using all natural and organic ingredients with low sugar or no sugar is resonating with consumers," added Goldman.

Honest Tea Introduces First Unsweetened Bottled Tea/page 3

Like other Honest Tea bottled teas, the new unsweetened Lori's Lemon Tea is brewed in spring water using no aspartame, artificial colors, sweeteners or flavors and has no calories or carbohydrates. Lori's Lemon tea joins the line up of other Honest Tea varieties: Assam, First Nation Peppermint, Moroccan Mint and Jakarta Ginger, as well as Kashmiri Chai, Gold Rush, Decaf Ceylon, Black Forest Berry, Decaf Jakarta Ginger and Haarlem Honeybush as well as a full line of whole leaf, fully biodegradable tea bags.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA, MD. (June, 2002) - Honest Tea is adding an innovative honeybush bottled tea variety to its existing line of best-selling bottled teas. Called Haarlem Honeybush, this new certified organic tea is the first bottled tea of its kind in the United States and is already generating excitement from store buyers and consumers.

With the introduction of this new tea, Honest Tea has formed an innovative economic development partnership with farmers living in Haarlem, South Africa. As part of the agreement, Honest Tea will purchase honeybush for the tea exclusively from Haarlem and donate a percentage of sales to help these farmers continue to develop the community honeybush project.

Honest Tea's new honeybush bottled tea variety is unsweetened, with 0 grams of sugar and no calories. The taste of Haarlem Honeybush is often described as smooth and mellow, with hints of honey and even fruit. Like all Honest Tea bottled tea varieties, Haarlem Honeybush is brewed in spring water and uses no aspartame, artificial colors, sweeteners or flavors. The fragrant herbal tea has less caffeine than decaffeinated coffee. Indigenous to the mountain regions near the tiny western cape town of Haarlem, South Africa, honeybush leaves are harvested during the flowering season to produce the sweetest flavor. In the African tradition, honeybush is often enjoyed for its health benefits. The tea is packed with isoflavones and other antioxidants and has been credited with calming the central nervous system, easing constipation and relieving menopausal symptoms.

"By purchasing honeybush exclusively from the Haarlem Honeybush Tea Group, including their name on our label, and donating back a portion of sales, we hope to support the community's efforts toward economic self-sufficiency," said Honest Tea president and Tea-EO Seth Goldman. In April 2002 Goldman traveled to Haarlem, South Africa to cement the partnership with the Haarlem Honeybush Tea Group, a cooperative created by the local farmers. "It took quite a bit of effort to bring this tea to market. The honeybush farmers don't have a fax machine, computer or phone to use to take orders. They will need this kind of infrastructure in place if this project is to help the Haarlem community move beyond its 80 percent unemployment rate."

"The partnership between Honest Tea and the Honeybush farmers of Haarlem is an exciting step for the economic hopes of this community," read a statement by the Haarlem Honeybush Tea Group (Heuningbos tee Vereniging). Working with companies like Honest Tea has provided the group with the ability to apply for more land and expand its plantations to achieve higher production. A growing number of farmers are interested in farming honeybush, which means that more tea can be produced in the future for the local or international market. "As Haarlem has a very high rate of unemployment, our growers group is proud to be associated with job creation and positive growth in the communityÖOur dream is to make the world aware of South African natural products and a heritage to be proud of and to be economically sustainable in the production of the Honeybush plantÖAll of these can be achieved through successful business relationships such as Honest Tea."

Honest Tea has become a leader in developing win-win community development partnerships. In 1999, Honest Tea introduced First Nation Peppermint, the first fully organic bottled tea, produced in partnership with the Crow Nation, a community with 67% unemployment. In 2001, Honest Tea introduced Community Green, a fully organic green tea with Maltese orange that is marketed in partnership with City Year, the national youth service non-profit Honest Tea is the top-selling and fastest-growing maker of bottled iced tea in natural food supermarkets, according to recent data from SPINSscan. Honeybush joins the line up of other Honest Tea varieties: Assam, First Nation Peppermint, Moroccan Mint and Decaffeinated Jakarta Ginger, as well as Kashmiri Chai, Gold Rush, Decaf Ceylon, Black Forest Berry, Community Green, and a full line of whole leaf, fully biodegradable tea bags.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA, MD (August, 2001) - Only three short years after its humble beginnings of brewing tea in president and Tea-EO Seth Goldman's kitchen, Honest Tea sales have exploded, propelling the company to become the top-selling and fastest-growing bottled tea brand in the natural foods channel. According to recent data from SPINS, the market research firm that analyzes the natural food industry, Honest Tea has captured at least 26.7 percent of the bottled tea market in the natural foods channel, topping brands such as Sobe, Snapple, Arizona and Tazo.

"Honest Tea is thrilled that consumers are discovering our teas and appreciate what makes them so different from others on the market today," says president and Tea-EO Goldman. "Our commitment to developing lightly sweetened, great-tasting teas, using all natural and organic ingredients with a lot less sugar seems to be resonating with consumers looking for a cleaner, healthier taste."

For the past 18 months Honest Tea has been, and continues to be, the fastest growing tea brand in the natural food industry, according to May 2001 SPINS data. "We are particularly excited that much of this growth has come from growing the category, as

Honest Tea Becomes Leading/Fastest Growing Brand/2 opposed to stealing market share from other brands," added Goldman. "The ready-to-drink tea category would have only grown 6% in 2001 without Honest Tea, but with Honest Tea, the category has grown 16.7%."

Organic foods are the fastest-selling food category in the United States. According to recent Roper Starch findings, three-quarters of Americans are concerned about the quality of the food supply, and sixty six percent of Americans believe that organic products will consume a larger part of their purchasing in the coming years.

Honest Tea has been a leader in meeting consumer demand for natural and organic foods. In 1999, it was the first company to introduce a fully organic, bottled tea, and has re-engineered its line so that more than half of all its products are fully organic. Honest Tea's bottled versions of Moroccan Mint, Jakarta Ginger, First Nation and Community Green and five of its eight whole leaf tea bag blends have been certified as being free of any chemical herbicides, pesticides, fungicides and fertilizers. All the other Honest Tea bottled tea varieties (Kashmiri Chai, Gold Rush, Decaf Ceylon and Black Forest Berry) contain some organic ingredients.

"We look forward to the implementation of the USDA organic standards in October of 2002 so that consumers will have a better understanding of the benefits of organic foods," said Goldman.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA, MD (May, 2001) - Honest Tea, the fast-growing maker of lightly sweetened, bottled iced tea, has received organic certification for several varieties by Pennsylvania Certified Organic, a member of the Organic Trade Association. Honest Tea's bottled versions of Moroccan Mint, Jakarta Ginger, First Nation and Community Green have been certified as being free of any chemical herbicides, pesticides, fungicides and fertilizers. All the other Honest Tea bottled tea flavors (Kashmiri Chai, Gold Rush, Decaf Ceylon and Black Forest Berry) contain some organic ingredients.

"Honest Tea is excited to be the first to offer fully organic bottled teas in mainstream venues. Our national presence with Barnes and Noble and other prominent chains enables us to sell organic beverages to the fast-growing group of consumers looking for healthier and more environmentally friendly alternatives," says Seth Goldman, president and Tea-EO of Honest Tea. "Organic products represent the fastest-growing portion of the natural foods segment with a consistent annual growth of more than 20 percent. A recent study published by LOHAS (Lifestyles of Health and Sustainability) estimated the market for organic products to be 50 million consumers."

In December of 2000, the United States Department of Agriculture (USDA) issued standards that clearly define organic foods. These standards, which will be implemented over the next 18 months, include the following definitions:

"100 percent organic " - which means products contain only organically produced ingredients; "Organic" - which means 95 percent organically produced ingredients; "Made with organic ingredients," which means at least 70 percent of ingredients must be organic, excluding water and salt.

"Once the USDA organic program is introduced, consumers will have a deeper understanding and interest in organic products. They will start looking for products that bear the "USDA Organic" seal in October of 2002. We are excited to be in the forefront of this emerging market," added Goldman. "We are working with our existing suppliers as well as searching for new suppliers to make the rest of our line fully organic."###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA, MD (February, 2001) - Honest Tea is adding Community Green, an organic green tea flavored with essence of Maltese orange, to its existing line of bottled teas for summer. Like the eight other bottled teas made by Honest Tea, Community Green is freshly brewed and just barely sweetened. The new flavor also contains a high level of antioxidants that can help promote overall health. A portion of Community Green sales will benefit City Year, the national youth service organization.

"Community Green combines two of our passions - making great tasting tea and using business to create positive change," said Seth Goldman, president and TeaEO of Honest Tea. "We are excited to extend our commitment to social responsibility from working with the Crow Nation of Montana to supporting America's cities.

In 1999, Honest Tea introduced First Nation Peppermint, an organic herbal tea created in partnership with a woman-owned company based on the Crow Reservation. Tea has been bringing diverse groups of people together for centuries. What better way to salute City Year's commitment to building community than with a bottle of great tasting tea?" Goldman added Community Green is a fully organic tea made with Chinese tea leaves and essence of Maltese orange, also known as blood orange. The tea has a refreshing and unique orange taste and is brewed in spring water. It is sweetened, just barely, with organic cane sugar and has just 5 grams of carbohydrates and 17 calories for an eight-ounce serving.

Established in 1989, City Year is a national service organization that unites diverse 17-24 year-olds for a challenging year of full-time community service, leadership development and civic engagement. City Year corps members serve their communities by running after school and out-of-school programs, mentoring and tutoring children, teaching health and safety curriculums and leading special civic engagement programs. The corps members' year of service makes a positive difference to the communities and the individuals they serve, while cultivating powerful citizenship skills and values among the corps members themselves. This year, City Year corps members will perform approximately 1.5 million hours of service in 13 sites across the country.

"City Year is thrilled to partner with Honest Tea, a company that shares our belief in the power of service and our commitment to building stronger communities," said Alan Khazei, City Year's co-founder and CEO. "The support of Honest Tea will help us to inspire more people to serve."

The tea's name Community Green has its foundation in a time when the heart of a community was its shared common space. Commons were used for purposes as diverse as grazing farm animals, training militias and holding voice-vote elections. "While today's gathering spaces are less centralized, we hope the new Community Green tea and the hard work of City's Year's members will connect consumers with a shared mission of building communities," said Goldman.

"Like other Honest Tea green teas currently on the market, the new Community Green delivers a high level of antioxidants that are only found in real brewed tea," said Barry Nalebuff, co-founder of Honest Tea. "More and more people are drinking green tea for health reasons, and research shows that antioxidants like those found in whole leaf teas can help protect the body from a variety of illnesses."

In keeping with the aesthetic of the rest of the line, Community Green's label is simple and clean. The label art features a variety of multi-colored hand prints coming together and incorporates the City Year logo. The label also includes a popular City Year quote that summarizes the influence of the organization: "Young enough to want to change the world, old enough to do it."

Along with Community Green, the Honest tea line includes: organic flavors Assam, First Nation Peppermint, Moroccan Mint, and Jakarta Ginger, as well as Kashmiri Chai, Gold Rush, Decaf Ceylon and Black Forest Berry, and a line of whole leaf, fully biodegradable tea bags available in eight varieties.###About Honest Tea
Honest Tea strives to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are 'just a tad' sweet. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers, and new Honest Fizz naturally sweetened zero calorie sodas. All tea, juice drinks and kids varieties are USDA Organic, and all tea varieties are Fair Trade Certified™. In addition to being ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence. Honest Tea has won Men's Health "Best Green Tea" for five years running and in 2012 was named one of Women's Health Magazine's "125 Best Packaged Foods for Women." Honest Tea is an independent operating unit of The Coca-Cola Company.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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