Commitments are a funny thing. Sometimes you have the best intentions in the world to follow through, but then reality sets in and you can’t make it work despite your best motives. It’s one of the reasons we are proud to announce that starting this March, after two years in the marketplace, our Honest Fizz line of zero calorie sodas is now entirely organic!
In 2013 we debuted Honest Fizz with four varieties, one of which was organic. At the time it was unrealistic to have the entire line be organic due to packaging and ingredients costs—most notably, the price of organic stevia & erythritol, which would have made it too expensive for people to purchase regularly.
Luckily for us, times have changed. The global market for the organic ingredients we needed shifted, enabling us to purchase larger quantities at a reasonable cost. We also transitioned from a taller, slender 12 fl. oz. can into a classic 12 fl. oz. soda can. These two reasons, along with a few smaller ones, helped make it possible to deliver on our organic promise.
To celebrate, we’re introducing our newest variety- Golden Ginger Ale. We’ve taken a traditional ginger ale and given it the “Honest” twist for a full-bodied, great taste with zero sugars and zero calories. Give it a try and let us know what you think!