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How to Take the Guesswork out of Recycling



Have you ever finished a product and then become frozen with the fear, wondering what you’re supposed to do with the package?  Perhaps you go through a mental checklist asking: Is this material recyclable? Does my town accept this type of package in its facilities? What do I do with the cap? Should I peel off the label or leave it on?  We know that recycling can reduce a product’s environmental impact, but the ins and outs of doing it correctly isn’t always clear

In that split moment, standing in front of the recycling bin, a gut decision is made to either:

1)        Recycle and hope you are doing the right thing, or

2)        Throw it in the regular trashcan because you’re too worried about making a mistake.

That’s why we’re excited to partner with How2Recycle to put easy to read instructions on all of our packaging.   No more guessing—just clear, concise information.  Take a look at this sample graphic for our HONEST Kids Family Size bottle to show how the label is organized.


Source: www.how2recycle.info (example only; not intended to provide instructions for any specific product)

Honest Tea plans to place the How2Recycle graphic onto all of our packages.   Our Honest Kids cartons and 59 fl. oz multi-serve bottles will be the first to include the easy to read graphic on the packaging—look for it on shelves near you soon.

This is just one of the ways we’re working to increase the average recycling rate past 35% in the United States*. For more information on Honest Tea’s commitment to recycling and our Great Recycle initiative, click HERE.

So what’s the item you’re most confused about recycling?  Let us know in the comments below.

*Source: EPA 2011

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6 thoughts on “How to Take the Guesswork out of Recycling

    1. hi Audrey–they are not traditionally recyclable, but we created the Drink Pouch Brigade with TerraCycle so the pouches can be upcycled. Check out more info at http://www.terracycle.com/en-US/brigades/drink-pouch-brigade-r.html.

  1. This design is spectacular! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!|

  2. I love your products, and your company! Thanks for your efforts with The Great Recycle! I am wondering if you plan on switching to recycled materials for your packaging? It seems like you could do more to reduce your impact on the environment if you used recycled plastic bottles alongside the other efforts you are making!

    1. Hi, Wendy. Good question! All of our products can be recycled including our plastic bottles. Hope this helps!

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