As many of you have already noticed, we’ve made some changes to the labels, bottles and formulations of our plastic (PET) bottle line. It’s always a grueling process when we create a new look for our brand, but we’re thrilled with the results. The biggest ingredient change is that we took our Honest Ade blends and reformulated them into herbal teas. We’re infusing them with premium ingredients such as organic & Fair Trade Certified hibiscus, and essences of organic orange peel & organic lemon balm. With these recipes, we kept the core taste and ingredient profiles, but in each variety we found that by infusing the line with organic hibiscus and lemon peel, we were able to make the beverages taste even better and more effectively communicate a tea identity for our entire line of 16.9oz. beverages.
One of the benefits of this move is that all of our PET drinks will now be labeled as Honest Tea, and they should appear together on the same shelf (our Honest Ade drinks often got stranded over in the juice aisle) in our new, taller bottles. We will admit that we weren’t sure if herbal teas would work, but in each case we found ourselves liking the new drinks even better — the hibiscus makes Pomegranate Blue taste even fruitier, the lemon balm makes Orange Mango taste smoother and the lemon peel gives Cranberry Lemonade an extra tart note.