HONEST TEA UPDATES LINE OF 16.9 FL. OZ. REAL BREWED, ORGANIC ICED TEAS
Addition of Herbal Teas, Along with Sleek Bottle and New Visuals, Strengthens Focus on Organic Ingredients While Enhancing Appearance of PET Line
(Bethesda, MD)—December 1, 2014— Honest Tea’s line of 16.9 fl. oz. real brewed iced teas has been updated with new varieties, a new bottle, and label graphics while staying true to the brand’s philosophy of providing organic and Fair Trade Certified™ teas. Enjoying double-digit growth for the last five years, America’s top-selling organic bottled tea is unifying its 16.9 fl. oz. line of beverages by converting its Honest Ade juice-based drinks into new herbal tea varieties. The brand’s premium differentiators of “Just A Tad Sweet®” and “organic” are being reinforced through new label graphics and a proprietary embossed plastic bottle. The refreshed line of beverages, including three new herbal teas – Pomegranate Blue Flavored Herbal Tea, Orange Mango Flavored Herbal Tea, and Cranberry Lemon Flavored Herbal Tea – will be on shelves mid-January 2015.
“It’s always a grueling process when we create a new look for our brand, but we’re thrilled with the results,” said co-founder & TeaEO Seth Goldman. “We’ve offered herbal teas in our glass-bottled tea line for a number of years and have watched them grow in popularity. By infusing the Honest Ade line with organic hibiscus and lemon peel, we were able to make the beverages taste even better and more effectively communicate a tea identity for our entire line of 16.9 fl. oz. beverages.”
Honest Tea’s new organic, caffeine free herbal teas have 100 calories per bottle and are available in the following varieties:
- Pomegranate Blue Flavored Herbal Tea: A refreshing mix of pomegranate, grape and blueberry flavors infused with Fair Trade Certified organic hibiscus.
- Orange Mango Flavored Herbal Tea: A delicious combination of grape, orange, lemon and mango flavors with notes of orange peel and lemon balm.
- Cranberry Lemon Flavored Herbal Tea (available in select stores): The fresh-squeezed flavor of lemon with a kick of cranberry and a touch of hibiscus and lemon peel.
Peach Tea has also been refreshed to have a juicier peach taste and a darker, heartier black tea base at 100 calories per bottle.
The labels were designed to stand out on store shelves and help consumers better discern each variety, all while continuing to feature the brand’s iconic “T” frame. Changes include color banding and bright ingredient imagery, showcasing the flavor profile and communicating each variety in a clearer, more distinct way. The plastic bottle is taller, more slender, and has the phrase “Refreshingly Honest since 1998” on the bottom.
The new beverages and bottles will start appearing on store shelves beginning January 2015 and range from $1.49-1.79.
ABOUT Honest® TEA
Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: ready-to-drink bottled teas and Honest® Kids organic thirst quenchers, Honest® Freshly Brewed iced tea, and Honest® Fizz zero calorie sodas. All teas and juice drinks are USDA Organic and all tea leaf varieties are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea has won Men’s Health “Best Bottled Tea” for seven years and has been included in Women’s Health magazine’s “125 Best Packaged Foods for Women” for the last three years in a row. Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.