THIRS-TEA FOR SUMMER, HONEST® TEA ADDS WATERMELON LEMONADE TO LINE OF “SUMMER REFRESHERS”
Offerings are Certified Organic & Sweetened with Fair Trade Certified™ Cane Sugar
(Bethesda, Md.)—April 23, 2015—Honest Tea is excited to announce the addition of Watermelon Lemonade to its organic “Summer Refresher” lineup. Watermelon Lemonade joins Original Lemonade, Mango Lemonade, Mint Limeade and Half & Half Lemonade & Tea exclusively at Whole Foods Market® locations starting May 2015. The Summer Refreshers are sweetened with Fair Trade Certified™ sugar and are 70 calories per 8 fl. oz. serving.
“Watermelon is the most consumed melon in the U.S.*, so we knew it would be the perfect addition to our Summer Refresher line,” said co-founder and TeaEO Seth Goldman. “The notes of ripe watermelon, and even a hint of rind, make our Watermelon Lemonade ideal for any picnic, party or playground.”
Honest Tea’s sugar purchases for the Summer Refresher line will benefit fair trade sugar farmers in Paraguay. The fair trade premiums help pay for community development projects chosen by farmers such as farming equipment, healthcare infrastructure, schools , and more. Honest Tea was the first company to bring to market a Fair Trade Certified bottled tea in 2003 and in 2011 transitioned all of its teas to fair trade certification.
“Honest Tea shares our values and passion for high quality, responsibly-sourced ingredients, so partnering with them to develop the Summer Refreshers – from concept to trial to label and production – was a natural fit,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “We’re excited to offer our shoppers a brand new line of lemonades and teas made with both fair trade tea and fair trade sugar, so they can feel even better about enjoying their favorite summer flavors.”
Honest Tea’s limited-edition Summer Refreshers, which first debuted last summer, will be available in 32 fl. oz. glass bottles through the summer for $2.49 per bottle.
*Sources: USDA National Agricultural Statistics Service’s (NASS) Vegetables Annual Summary Report January 2015 & USDA Fruit and Tree Nuts Outlook Report March 2015
About Honest® Tea
Honest Tea seeks to create and promote great-tasting, healthier, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation’s top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: ready-to-drink bottled teas; Honest® Kids organic thirst quenchers; Honest® Summer Refreshers; Honest® Freshly Brewed iced teas; and Honest® Fizz zero calorie sodas. All drinks are USDA organic and all tea leaf varieties are Fair Trade Certified™. In addition to being recognized by the United States Healthful Food Council for helping change the food landscape, Honest Tea is a multi-year winner of awards from the Alliance for Workplace Excellence and a Montgomery County, MD Certified Green Business. Honest Tea has won Men’s Health “Best Bottled Tea” for seven years and has been included in Women’s Health magazine’s “125 Best Packaged Foods for Women” for the last three years in a row. Honest Tea is an independent operating unit of The Coca-Cola Company. For more information: www.honesttea.com.