You’ve heard of walking a mile in someone else’s shoes. What about walking a mile in someone else’s tires? That is the concept behind Indosole, an Indonesia-based company that transforms trashed tires into fashionable footwear. Indonesia faces a very unique environmental problem in that its landfills are overcrowded by motorcycle tires. To combat this problem, Indosole salvages discarded tires, sanitizes them, cuts them to size, and makes them into the soles of shoes. Without any melting down or off-gassing involved, the transformation is an environmentally friendly process that eliminates lots of waste, but also gives it new life.
Indosole uses locally-sourced materials to create a number of unique shoe designs, including a special edition pair inspired by Honest Tea! Want to make your own honest fashion statement and be part of the pollution solution? Find Honest Tea Indosole shoes now at participating universities, or enter to win your very own pair here.