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The Story Behind Our Cap Quotes


Since 1999, Honest Tea has been including quotes and sayings underneath our bottle caps. Our cap quotes are our version of the “toy surprise inside” – a nice, thought-provoking enhancement to the Honest Tea experience. We have heard from hundreds of consumers who encountered our cap quotes during meaningful moments in their lives – one fan who was enduring chemotherapy took inspiration from Winston Churchill’s “When you’re going through hell, keep on going.” An early stage food entrepreneur posted my favorite cap quote on her office fridge, “Those who say it cannot be done should not interrupt the people doing it.”

We generally refresh these quotes every 12-18 months to share fresh ideas. We have already sent the newest wave of 100+ quotes off to the printers – my two favorites of the next printing run are “No one has ever become poor by giving.” – Anne Frank and “A winner is a dreamer who never gives up.” – Nelson Mandela. Mr. Trump’s quote, which was not political in nature, was removed because it had run its course, along with other great quotes like “Nature provides a free lunch, but only if we control our appetites” – William Ruckelshaus.

There is nothing objectionable to the thinking in Mr. Trump’s quote “If you’re going to think anyway, you might as well think big.” Indeed, it’s certainly the mindset that we’ve brought to our business and our impact.

Honest Tea is a tea for all parties—we welcome anyone who wants to drink our organic iced teas because we know that when people choose organic and Fair Trade tea they are making an impact, regardless of their party affiliation.

Honestly yours,

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