At HONEST Tea a major part of our mission is to get people to enjoy the delicious taste of real, organic ingredients. And because more people chose to enjoy an HONEST beverage, in 2012 we were able to purchase 4.9 million pounds of organic ingredients. That’s 13% more than was purchased in 2011 and an six-fold increase over what we ordered in 2007, the year before The Coca-Cola Company first invested in our business. To put it into context, all of our organic ingredients we used in 2012 were weighed on a (very) large scale; it would equal the weight of roughly 326 adult African Elephants! Put another way, it takes an area four times the size of New York City’s Central Park’s to grow that much organic produce.
Promoting organic agriculture is only part of our mission. Every year at this time we look back to see how we are measuring up to all aspects of our mission. Our annual Mission Report looks at packaging, Fair Trade purchases, community partnerships and more. The report shares what we’ve learned, new ideas and what we’re still working on. Here are a few other interesting facts previewed in this year’s Mission Report, none of which would be possible without your support:
We invite you to read more about our journey HERE and share your honest feedback in the comments section below.
Elephant photo credit: Karen Corby