Seth's Blog

Honest Kids Launches in McDonald’s Happy Meals!

Today, The Wall Street Journal reported that McDonald’s will start carrying Honest Kids in their Happy Meals starting in November. We couldn’t be happier! This is the kind of moment I daydreamed about 20 years ago when my co-founder Barry Nalebuff and I were struggling to launch Honest Tea – when less sweet-tasting and organic […]

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How Listening To My Son Led To A $100 Million Brand

Before our three sons graduated from high school, I was our family’s lead “culinary director” for breakfast and lunch, which usually meant cereal and milk in the morning and PB&J in a lunch bag along with a drink and a snack.  (In other words, my wife was doing all of the real cooking) But it […]

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